Writing is not as easy it looks. It’s the little things that can trip you up. Take this ad that appeared recently in a UK Sunday paper: As an NICEIC electrician, you can trust me and my work. Oops. Classic mistake: the two clauses don’t work together. I’m not being a grammar pedant here. The Read More
Month: September 2011
Plain English please
I’m always on the look out for examples of writing, good and bad. So finding both in the space of a few lines is a real bonanza. Starting strong is one of my mantras so I was pleased to see this letter that came through my door recently from an estate agent did. The first Read More
Essentials shows the reader is the celebrity
Essentials, the women’s monthly magazine from IPC, shows this month why its circulation is rising faster than any other women’s magazine: its closeness to its readers. Essentials’ October edition is edited by 7 women readers. We are used to celebrity editors but this puts the readers into the celebrity slot. They are featured on the Read More
Top tip of the week on grammar
#31 Use hyphens to glue words together to clarify your meaning. Take each word in turn and if it makes sense on its own with the noun then it does not need a hyphen. If it has to be glued to another to make sense, then use a hyphen See more top tips here. Read More