#34 Watch out for overloaded sentences. If you try to pile too much information into a sentence your reader will never get to the end of it and your message will be lost. See more top tips here and check out our new course on Effective writing.
Check for repetition and cut back on subordinate clauses – they’re simple fixes but they can make a big difference to your writing. Repetition The English language is wonderful. It gives us plenty of different ways to say the same thing. So don’t fall into the same trap as this writer: I established the firm
Heineken and its contract publisher Wardour have shown that magazines can work. After only three issues of the contract magazine First Orders published by Wardour for Heineken aimed at the drinks trade a staggering 41% of readers said the magazine had positively changed their view of the brewer. A third place order A third of
#33 Think before you write. To find the message or the main point, ask yourself: Why will anyone care? What is the single thing they will want to know? Is there a benefit for them or a risk? See more top tips here.