Mark Frith has been appointed editorial director at Bauer. He will oversee Grazia, FHM, Zoo, Yours, Top Sante and Empire. He left Time Out in the summer after a stint of two years. Directing not editing Moulding a magazine is one thing, offering “strategic vision and support for the editors and publishers across the whole
Month: November 2011
Top tip of the week on digital media
#36 Remember the 3-screeners: if your content is going to be accessible via mobile handsets and tablets then it has to be easy to use, relevant, value for money and easy to find See more top tips here and check out our new course on Effective writing.
Double check your jargon
Jargon: everybody knows they’re supposed to avoid it. Everybody thinks they do. But they don’t. It creeps in everywhere because people who work in the same field tend to develop a terminology that works for them; a kind of shorthand. That’s not such a bad thing within the group. It can even bind them together.
Ban the word like: look for what works
Today is the day to receive the presentations of my students at UEL of the audits of the magazines they have chosen to audit. And I have banned a word: like. Too many communicators use that word when making a judgement. Cover meetings with publishers ring with the phrase: “I like that”, or “I don’t