There are some rays of sunshine around the cloud of Future Publishing’s preliminary annual results. But the cloud is big: an £18 million pre-tax loss and no second dividend payment. Plus a £17.1 million impairment cost for the US business. $1 million a month from apps The largest ray of sunshine is the $1 million Read More
Month: November 2011
Frith directs at Bauer
Mark Frith has been appointed editorial director at Bauer. He will oversee Grazia, FHM, Zoo, Yours, Top Sante and Empire. He left Time Out in the summer after a stint of two years. Directing not editing Moulding a magazine is one thing, offering “strategic vision and support for the editors and publishers across the whole Read More
Top tip of the week on digital media
#36 Remember the 3-screeners: if your content is going to be accessible via mobile handsets and tablets then it has to be easy to use, relevant, value for money and easy to find See more top tips here and check out our new course on Effective writing. Read More
Double check your jargon
Jargon: everybody knows they’re supposed to avoid it. Everybody thinks they do. But they don’t. It creeps in everywhere because people who work in the same field tend to develop a terminology that works for them; a kind of shorthand. That’s not such a bad thing within the group. It can even bind them together. Read More
Tablets look like magazines
A slew of surveys on the use of tablets shows this vital media is: For domestic use and not gaining much ground in business; Has different patterns of use depending where you are between games, news retrieval, reading, and social networking; and Is used for over an hour a day for the minority of users Read More
Top tip of the week on SEO
#35 Before creating any content, make a list of key words and phrases you think people will use to search for your subject. Spend some time searching for content, products and services related to your business. See what sites sit high in the rankings and where their key words and phrases appear. See more top Read More
Ban the word like: look for what works
Today is the day to receive the presentations of my students at UEL of the audits of the magazines they have chosen to audit. And I have banned a word: like. Too many communicators use that word when making a judgement. Cover meetings with publishers ring with the phrase: “I like that”, or “I don’t Read More