Picked up two of my favourite publications at the Co-op today: the Daily Mail and Yours. I am not in the target readership of either: I’m neither a suburban right winger nor a granny. But what powerful publications they are. They know their readers and serve them. Paul Dacre and Valery McConnell do a fantastic Read More
Month: May 2012
Do you have a strategy for your content?
A lot of people have content. Not everyone has a content strategy. If you publish a magazine or a blog; have a website; post on Facebook or Twitter, you’ve got content. But unless you’ve asked yourself why you’re creating that content you may not have a content strategy. In a nutshell content strategy means getting Read More
Think about your reader – again
Think about what your reader will be looking for. It’s advice worth repeating (which is why I keep repeating it). That means forgetting all the things you know that you reader might not and putting yourself in their place. Take this email from the Royal Opera House: It talks about BP’s Big Summer Screens but Read More
Tablets show how to make digital customers pay
The UK magazine industry leads the world in putting its content on tablets, says Mark Wood, CEO of Future Publishing. Future is selling “10s of 1,000s” of magazines on tablets worldwide, he says. Found the model? He thinks magazine publishers have found the way to get people to pay for content online by delivering to Read More
Are your Tweets worth reading?
Turns out Twitter followers are just as picky any other readers. A recent study found that only 36% of tweets are worth reading. That leaves a lot of tweets that aren’t. Why? Because they break the key rule of good writing: think about your reader The people who were surveyed complained about boring tweets that Read More
Dress like the Queen with The Tatler
Dress like the Queen with Tatler’s June edition app. How cool is that! The June edition will have an app, built by Zapper, with which you can even wear the Crown Jewels. I wonder what Sir Richard Steele (1672-1729), the original editor of the Tatler, would make of that. He was quite a natty dresser Read More