Think about what your reader will be looking for. It’s advice worth repeating (which is why I keep repeating it). That means forgetting all the things you know that you reader might not and putting yourself in their place. Take this email from the Royal Opera House: It talks about BP’s Big Summer Screens but Read More
Month: May 2012
Dress like the Queen with The Tatler
Dress like the Queen with Tatler’s June edition app. How cool is that! The June edition will have an app, built by Zapper, with which you can even wear the Crown Jewels. I wonder what Sir Richard Steele (1672-1729), the original editor of the Tatler, would make of that. He was quite a natty dresser Read More