Tablets show how to make digital customers pay

The UK magazine industry leads the world in putting its content on tablets, says Mark Wood, CEO of Future Publishing. Future is selling “10s of 1,000s” of magazines on tablets worldwide, he says. Found the model? He thinks magazine publishers have found the way to get people to pay for content online by delivering to Read More

Are your Tweets worth reading?

Turns out Twitter followers are just as picky any other readers. A recent study found that only 36% of tweets are worth reading. That leaves a lot of tweets that aren’t. Why? Because they break the key rule of good writing: think about your reader The people who were surveyed complained about boring tweets that Read More