Here’s my marks on Leveson’s report on the 10 issues I said he must not fluff in my blog on Tuesday. 1 Regulation must have legal backing: we can’t have the publishers opting out. Got this one right. Good start. One mark. 2 Editors and publishers, including owners, should have responsibility for what their employees
Ten things Leveson must not fluff 1 Regulation must have legal backing: we can’t have the publishers opting out. 2 Editors and publishers, including owners, should have responsibility for what their employees do, as in corporate manslaughter. 3 Newspapers need to establishe internal compliance operations to implement a newly written code. 4 Clarify what is
Don’t expect that we will ever have total freedom of speech in content. It is an object of libertarians. But unobtainable. On the eve of Leveson’s report next week keep this in mind. He will propose restrictions on the freedom of speech of the press. And many will criticism him for restricting freedom of speech.
Tesco magazine has overcome The Sun as the most read print publication in the UK, according to The Financial Times. This proves three things: Magazines work as a means of communication, despite some dire tales from publishers; Free content is becoming the norm: Tesco magazine is free; and Branded content in the form of contract
I spent a whole day this week listening to and marking the presentations of students at the University of East London presenting their audits of magazines. We have taught them some of the practices in the professional audit of magazines. How to form a focus group, how to construct a pace and flow chart. A
When judging your content, ban the word “like”. You can like coffee or tea, but when it comes to content, take a professional judgement. Make sure that you use the term “works” instead. Does this content, for whatever media, work or not? In too many cases we look at content – a front page, a