17 gain PPA’s certificates through ContentETC

A total of 17 journalists graduated with the Professional Publisher’s Association (PPA) certificates run by ContentETC and UEL this week. The certificates are growing in popularity as a result of the association of ContentETC and the PPA. Special rate at UEL 13 were from the University of East London.  The PPA has negotiated a special Read More

Expert help with your writing, when you really need it

We all know what it’s like being trained. Especially if it’s a good course, with an inspiring tutor. You eagerly soak up the top tips and new ideas, and resolve to apply new lessons back at your desk. Then time passes, and while you are making every effort to control bad habits, and learn new, Read More

Specsavers should have gone to ContentETC to save it a libel action

Kevin Pietersen has won a libel action against an advert.  It suggested that he had tampered with his cricket bat to fool the Hot Spot technology cricket now uses.  It was run by Specsavers. His lawyer rightly said after: the intention of the content or its creators is irrelevant.  It’s the impact that counts. All Read More

Content marketing: growing but depends on good content

The latest research into content marketing from the leading market – North America –shows clear trends for this fledgling marketing approach.  The trend is: the more the better. Traditional marketing involves the renting of space in other media.  Content marketing involves the creation of content and its distribution through your own media.  It includes contract Read More