SEEKS: Brave client, must have great S.O.H.

  Do you recall this poster campaign? It ran  a couple of years ago, and is always worth looking at for a number of important reasons… Firstly, it is an honest ad. The writer at M&C Saatchi should be applauded for suggesting this approach to the client. And the suit who  sold it clearly deserves

Say it once

Good writing gets to the point – not like this sign that I saw recently. The speech bubble gets the message across. The text below is repetitive. And even worse it uses bizarrely formal language that is more likely to leave the reader scratching their head than anything else. What exactly is ‘a period of