As we prepare to celebrate the demise of 2013, and more importantly the birth of a whole New Year, I find myself pondering some of the megatrends that will affect us all… High on this list is of course our exploding online social media networks, and the ubiquitous connectivity they have brought. One famous telco’s
Month: December 2013
a network, or a spider’s web?
Have you noticed how recruitment has permeated your social media networks? This isn’t necessarily a bad thing, because to build a successful career we usually need to change jobs, every now and then, but… I worry about the noise and the clutter, and the gigantic social media ecosystems that are being created out there. LinkedIn
Function or Style. What’s best for slogans?
I’m grappling with a problem. A recurring problem… I’m working with a long-standing client of mine, who runs a growing and ambitious digital consultancy. He wants to refresh the brand to reflect changes in both the market place, and the services that they offer. His preference is to devise a slogan that is descriptive, accurate
Don’t make readers guess – avoid jargon
It’s okay to use jargon when you are talking to your colleagues. But it is never a good idea when you are trying to reach a general audience. Take this letter I received from a local estate agent. It was addressed to the homeowner. They know nothing about me except that I seem to have
Topping story from @lexitopping on Glasgow pub deaths
Great introduction sentence and structure to The Guardian article on the Glasgow pub story today on the paper edition on page 1. Can’t find it online, which is a pity. It was on the front page, written by Lexi Topping. It is a narrative intro: “Saverio Petri, one of the owners of the Clutha Vaults