Use lobbying as a social movement in an integrated campaign: see the success of Boost Bingo

Lobbying is a vital weapon in the arsenal of corporate communications. But it can’t be done in the old way: wining and dining the great and the good. It needs to have a social movement behind it to work. And that social movement needs social media. Slash bingo tax A great case study is the

Majestic customer communications from Majestic Wines

Majestic Wines has launched a marketing offensive with a majestic piece of corporate communications to its customers. Capture customer adresses and use them Majestic captures the addresses of its customers at the point of sale. It has used this information to mail them a 12-page brochure on its “Easter Pick ‘N’ Mix” offer with 33%

As we always knew, less IS more…

“Facebook posts with less than 250 characters get 60% more engagement.”   So ran the headline on a recent LinkedIn post. I’m sure you’ve also seen similar claims. It seems that as the volume of content proliferates, our attention spans shrink and contract. As writers,  we need to be very careful about how much stuff