This through the door today in support of a candidate for the European Parliament elections. Whatever his politics, he could at least smile.
An important part of corporate communications is your logo. It’s part of your brand. The Victoria and Albert Museum in London has a distinctive and classical logo. The ampersand is used to form the leg of the A in Albert and it is crafted in a Times typeface. This gives it a classical look. Read More
Eurostar disastrously failed a key test of costumer communications on Thursday and Friday last week. It failed to inform its customers in a time of crisis. When things are going wrong you need to keep customers informed of developments. Or tell them when you will. Delay You may have seeen the coverage of the London Read More
Lobbying is a vital weapon in the arsenal of corporate communications. But it can’t be done in the old way: wining and dining the great and the good. It needs to have a social movement behind it to work. And that social movement needs social media. Slash bingo tax A great case study is the Read More
Tip of the week The semicolon is in your tool box of punctuation: use it to improve the power of your writing. It is heavier than a comma and lighter than a full stop. Here are 2 ways to use it: As a divider in lists which are long and complex: “ Three of them Read More
Majestic Wines has launched a marketing offensive with a majestic piece of corporate communications to its customers. Capture customer adresses and use them Majestic captures the addresses of its customers at the point of sale. It has used this information to mail them a 12-page brochure on its “Easter Pick ‘N’ Mix” offer with 33% Read More