This through the door today in support of a candidate for the European Parliament elections. Whatever his politics, he could at least smile.
Month: April 2014
Use your logo like the V&A
An important part of corporate communications is your logo. It’s part of your brand. The Victoria and Albert Museum in London has a distinctive and classical logo. The ampersand is used to form the leg of the A in Albert and it is crafted in a Times typeface. This gives it a classical look. Read More
Eurostar: nil points for customer communications in a crisis
Eurostar disastrously failed a key test of costumer communications on Thursday and Friday last week. It failed to inform its customers in a time of crisis. When things are going wrong you need to keep customers informed of developments. Or tell them when you will. Delay You may have seeen the coverage of the London Read More
Use lobbying as a social movement in an integrated campaign: see the success of Boost Bingo
Lobbying is a vital weapon in the arsenal of corporate communications. But it can’t be done in the old way: wining and dining the great and the good. It needs to have a social movement behind it to work. And that social movement needs social media. Slash bingo tax A great case study is the Read More
Tip of the week: use the semicolon to power your writing ;)
Tip of the week The semicolon is in your tool box of punctuation: use it to improve the power of your writing. It is heavier than a comma and lighter than a full stop. Here are 2 ways to use it: As a divider in lists which are long and complex: “ Three of them Read More
Majestic customer communications from Majestic Wines
Majestic Wines has launched a marketing offensive with a majestic piece of corporate communications to its customers. Capture customer adresses and use them Majestic captures the addresses of its customers at the point of sale. It has used this information to mail them a 12-page brochure on its “Easter Pick ‘N’ Mix” offer with 33% Read More
As we always knew, less IS more…
“Facebook posts with less than 250 characters get 60% more engagement.” So ran the headline on a recent LinkedIn post. I’m sure you’ve also seen similar claims. It seems that as the volume of content proliferates, our attention spans shrink and contract. As writers, we need to be very careful about how much stuff Read More