Life IS communications. Especially now, when instant democratic broadcast media is available to anyone with a “device”. Reading this interesting piece in this week’s Marketing Week underlines one effect of this. Snap judgements, made in a microsecond, and crucially, beyond our individual or rational control (that’s another story…) can brutally harm your intended message and Read More
Month: September 2014
Check and check again for writing mistakes
It’s not easy to spot your own mistakes when you write. Even the professionals get it wrong sometimes. Can you spot the error on the front page of The Observer? I had such faith in the paper that I looked inside to see if something new called a skycraper had been invented. It hadn’t. You Read More
Top Tip: get the bad news out soonest and make it personal
Tesco CEO Dave Lewis made the right choice today: admit publically bad things have gone on and talk about them. The lesson is: do not hide from the bad news in corporate communications and respond quickly and personally from the top. That’s your pension going down The profits may have been overstated by £250 million. Read More
Make your websites accessible for the disabled — or break the law
Corporate communicators have a legal requirement to make their content accessible by disabled people. One in five of the population has some type of disability. If your website cannot be used by them then you are potentially missing out a good 20% of your potential market. 4 tests The World Wide Web Consortium, 3w.org, has Read More