Month: February 2015

Excellent piece of corporate communications by Nationwide Building Society using direct mail. It has used intelligent printing to put the forename of the recipient on a cup of cappuccino. This one fell through the letterbox addressed to my son, Michael. Plenty of direct mail comes through the door. But with this neat personalisation the chances Read More

Charities have vastly improved their corporate communications in the past five years. The Great Ormond Street Hospital for Children has an appeal on to raise millions of pounds to improve wards and services.  And is making a good fist of it. Chugger wins I was caught by a “chugger” at a station in London this Read More