Who do you trust least for truthful corporate communications: estate agents or used-car salesmen? Used-car salesmen have just dropped out of my list as a result of a great job of sales and corporate communications by Jason Leporte at the Mercedes dealership in New Maldon, London, just off the A3. There are lessons for all
How can you communicate to customers that you make the best toilet seats? After all, it’s only a toilet seat. Bemis has got a great slogan for its toilet seats: The Best Seat in the House. It’s gone as far as to register it as a trade mark. A big but That’s good corporate communications.
A UK internet troll seriously damaged the reputation of a US lawyer, the High Court decided yesterday. Jason Page put a false review on Google maps about the Colorado lawyer Timothy Bussey, the Court decided. Under the new law Page now faces a £100,000 bill after losing the case. It is one of the first