Make your communications humorous, visual and to the point, many gurus of communications would rightly say. And here is an excellent example: The Times advertising video on politics. Using animals in their many forms for politicians is witty and yet informative. The whole video has a narrative line to it which links directly to the Read More
Month: February 2019
Editing copy tips and how to go about it
Knowing when to stop editing is just as important as knowing how to start. As Leo Burnett said: Also deciding what is wrong with a piece of content can be the hardest part of editing. We can give you a system for quickly identifying where copy needs to be improved so that you can Read More
Copywriting – how to kick start ideas
Sometimes the best way to kick-start your own copywriting is to magpie the best bits of other people’s for ideas. Keep a folder on your desktop and add to it when you spot something that impresses you. Inspiration, not plagiarism. Read More
Try this if you’re struggling to find the right words
If you get stuck with your writing, try explaining what you are trying to do to someone else: saying it out loud can help you find what you want to say. These and other top tips can be found in our Business Writing courses. Read More
The human touch – even with elearning
Maybe it shouldn’t be such a surprise, but the most popular element of our elearning courses isn’t the convenience of anywhere/anytime learning, as we’d naturally assumed. It seems that – above everything else – our clients appreciate the one-to-one attention provided by our tutors. It’s the luxury of having an expert review their work, and provide guidance and useful Read More
Top tip to keep your reader reading
Avoid meaningless mechanical phrases like meanwhile, similarly or likewise. If you’ve got the order right you won’t need them. If you haven’t, they won’t help. Have a look at our Business Writing courses for more. Read More
Report Writing – how to get results from your executive summary
Did you know that 100% of senior managers read an exec summary but only 22% read the rest of a report? Depressed? Don’t be! We can help you get the results you want from an awesome summary in our report writing courses. Read More
Great business writers make every word count
Effective business writing is all about knowing your audience and how your words can positively impact what they do and how they do it. Instantly. Take our Business Writing training courses and start to make every word count. Read More
Get the order right when you write
Putting one word in the wrong place in a sentence can dramatically alter its meaning. This sentence appeared in the warning and safety instructions for a domestic oven. The appliance can only be used by people with reduced physical, sensory or mental capabilities, or lack of experience and knowledge, if they are supervised whilst using Read More
Take control of your development with “My CPD”
Give something a three-latter acronym and it sounds important and powerful: HMG, USD, CID, and JCB. Then there’s CPD: not the carbon disclosure project but Continuing Professional Development. In reality, training while in employment. Many professional bodies have CPD requirements for their members: they have to keep their noses to the grind stone by keeping their knowledge and Read More