Fun and frolicks from The Times

Make your communications humorous, visual and to the point, many gurus of communications would rightly say.  And here is an excellent example: The Times advertising video on politics.  Using animals in their many forms for politicians is witty and yet informative.  The whole video has a narrative line to it which links directly to the

Editing copy tips and how to go about it

Knowing when to stop editing is just as important as knowing how to start. As Leo Burnett said:   Also deciding what is wrong with a piece of content can be the hardest part of editing. We can give you a system for quickly identifying where copy needs to be improved so that you can

Knowing when to stop editing is just as important as knowing how to start. As Leo Burnett said:

 

Also deciding what is wrong with a piece of content can be the hardest part of editing. We can give you a system for quickly identifying where copy needs to be improved so that you can speedily put it right.

The human touch – even with elearning

Maybe it shouldn’t be such a surprise, but the most popular element of our elearning courses isn’t the convenience of anywhere/anytime learning, as we’d naturally assumed. It seems that – above everything else – our clients appreciate the one-to-one attention provided by our tutors. It’s the luxury of having an expert review their work, and provide guidance and useful

Report Writing – how to get results from your executive summary

Did you know that 100% of senior managers read an exec summary but only 22% read the rest of a report? Depressed? Don’t be! We can help you get the results you want from an awesome summary in our report writing courses.

Did you know that 100% of senior managers read an exec summary but only 22% read the rest of a report? Depressed? Don’t be! We can help you get the results you want from an awesome summary in our report writing courses.

Great business writers make every word count

Effective business writing is all about knowing your audience and how your words can positively impact what they do and how they do it. Instantly. Take our Business Writing training courses and start to make every word count.     

Effective business writing is all about knowing your audience and how your words can positively impact what they do and how they do it. Instantly. Take our Business Writing training courses and start to make every word count. 

 

 

Get the order right when you write

Putting one word in the wrong place in a sentence can dramatically alter its meaning. This sentence appeared in the warning and safety instructions for a domestic oven. The appliance can only be used by people with reduced physical, sensory or mental capabilities, or lack of experience and knowledge, if they are supervised whilst using

Take control of your development with “My CPD”​

Give something a three-latter acronym and it sounds important and powerful: HMG, USD, CID, and JCB. Then there’s CPD: not the carbon disclosure project but Continuing Professional Development. In reality, training while in employment. Many professional bodies have CPD requirements for their members: they have to keep their noses to the grind stone by keeping their knowledge and