Centralised generation of any content creates opportunities and problems. Here are three tips to help overcome the problems. Train Train the centralised content generators in what the specific voice of the brand is and what its key words are. This is done by the brand “owners” so that the content generators can keep the brands unique. Read More
Month: March 2019
Influencers – the best ways to find, commission and work with the right influencers for your brand
Businesses looking to engage with influencers often overlook the best influencers of all… those already connected and interacting with their brand. Contact us if you want to know how to engage and mobilise your best audience asset. Read More
Question of the week: who owns the copyright? Answer: your employer!
Gasps of dismay this week from delegates at my copyright course. It always gets them talking when I say that their employer owns the copyright in their work. Even when they do the same work as at work but in their own time and at home. Photographer forced to destroy images There’s a famous case Read More
Don’t bore your readers by accident
Pay attention to the languge you use for links. Read More
Is it an invasion of privacy to retweet a celebrity’s personal pictures?
This is one of the most common questions in our social media workshops. Contact us if you’re not sure, or check out our Social Media and the Law elearning course. Read More
Murder your Darlings
Ever heard the expression “murder your darlings?” All writers have them. Those pesky phrases that creep in to every article or report. Make a note of what they are and be ruthless in culling them during the edit process. Read More
Never use a long word where a short one will do
Like this example from TheWeekUK Read More