How authentic do you want to be?

    It’d be very easy to think that ‘image’ is all that matters today. How you present yourself on social media. The bold claims you make on behalf of your organisation. So, image is clearly important, and something you should try and control. Even more important is the perceived ‘gap’ between your image and Read More

Stunning RoI for elearning

I’ve got a simple, solid argument that training professional and managerial staff provides a good return on investment (RoI). Put more in and you get more out. That’s a controversial statement. Even more controversial is my claim that you need only a 0.33% increase in productivity to justify buying some elearning courses. There are hundreds of ways Read More

What makes us different makes us better.

Online, everyone is now ‘competent’. The conventional approach: ‘We are really good at this’ is no longer enough. Competence is just the starting point. The playing fields are now level, and this is the latest challenge for business. Do you persevere and still struggle to sound ‘better’ ? Or will you grasp the opportunity to Read More

“Can you put that in writing?”

This is something we still hear every day, even in this digital age, and especially in business. We clearly still value the ‘tangible’ message, that record of an important conversation or agreement. It allows your contact or customer the time to evaluate and consider their options and preferences before making that all-important decision. So why Read More