So few writers and other communicators spend any time focusing on the end of the story they are telling. Many communicators spend a lot of time on the intro, the opening, how they introduce the piece. And rightly so. That’s where you grab your audience, get their attention and hopefully keep it. Focus on the Read More
Month: November 2019
Using Hook Intros – how to
You’ve got to be a bit more canny when using hook intros than with a summary intro. Look for unusual parts of the story or details which you have seen or gathered from your reporting. Go through your notebook and have a look at the different parts of it and make sure that you’ve got Read More
Bowie photo copyright infringement
Here’s a true story about copyright: it shows how careful we all need to be. A hospitality company suddenly gets an email from ImageRights International, a US copyright agency, asking for £1,700. The agency says it has found a picture of the interior of one of the hospitality company’s joints which has the famous Read More
Disney’s Bob Eiger – content “stands really tall in a sea of choice”
Great interview with Bob Eiger on BBC’s The Media Show: Snippets here: “I think if you look at today’s media landscape — whether you are in the UK, or the United States, or many other places in the world — first of all, it starts with content. Content is king. People love to consume stories, Read More