Magazine people are a creative bunch. They know it’s all about quality content and they’re getting better at taking advantage of new ways to get that content to their audience.
So here are three reason to be cheerful:
1 People still want magazine articles – and they’ll pay to get them
Last week an article from Fortune magazine, Inside Apple, made the Top 10 list of paid Kindle bestsellers. It had already appeared in the magazine and was in the magazine’s iPad app too.
2 People will spend time with content
The people who are making iPad apps report that readers spend an average of 30-34 minutes with an app.
3 New titles are entering the market
Not so bad!