Becky Bocchetti is a sought-after trainer and content and marketing consultant, who has a proven track record with media owners, FMCG brands, marketing specialists and content providers. She is always in high demand with clients who value her experience, training techniques and ability to achieve tangible results in often tricky business times.
“Becky is a fantastic facilitator and trainer to partner with. She is highly credible, demonstrating an in-depth understanding of our business and real breadth of expertise – whether it is facilitating 1:1 skills surgeries, delivering digital marketing workshops or facilitating team content strategy sessions. Over the last 4 years, she has been a true partner in transforming our editorial and marketing learning paths. Becky is expert, flexible, pragmatic and passionate about adding value to our teams.”
Rebecca Constable, Head of Talent and Learning, haymarket media group
As a director of ContentETC, Becky is responsible for our continually evolving digital programme to support clients with a variety of bespoke training, mentoring and consultancy needs. She designs and delivers training solutions across digital, content, marketing and media law.
Her unique career history saw her start in direct marketing for a leading UK agency, retraining and working as a journalist before being headhunted for the digital world in 2000. She won awards for content, social media and commercial activities at websites as diverse as WGUK, ZSL and BBC Radio 2, whilst continuing to write for national newspapers and magazines. She became a founding team member of Vizzavi, Vodafone’s pan-European cross-platform content offering, where she led an international content, technical and commercial team. She now supports a wide-range of clients in the UK and internationally in their efforts to get the best content in front of the right audience, in the right format, at the right time, for the best results. She also regularly runs content training courses for the Institute of Direct and Digital Marketing.
Her cross-media and international experience is in high demand with corporate and consumer clients including Universal Music, Sony, Cigna, Northern & Shell, VW Audi, TimeInc, Made.com, Air France, Nationwide, British Library, The Co-Operative, AAT, Bauer, Zurich Insurance, Bournemouth University, Oxford University Press, Immediate and Haymarket Media.
“…the 90 minutes I had with Becky was possibly the most constructive conversation I’ve had…in 11 years. Have been implementing the things she talked through and we’re already seeing a growth in traffic!” Time Inc
Re: #2 (time spent using apps), is there any data on how long an average print magazine reading session lasts, for the sake of comparison? And does the 30-34 minute time frame including downloading time? If downloading is in fact included, then I’d say the stats aren’t quite as rosy as portrayed. Download time is one of the more common and significant complaints about digital magazines (and one I’ve personally dealt with), so it’s potentially a big factor in both usage data and outlook for magazine apps. Print mags, as always, are good to go the moment you open them up.
The 30-34 minute time frame can’t include downloads. As you rightly point out, the length of time it takes to get your mag on a tablet has been a big shock to users!