Top tip – advanced news writing

#24 You’ve got to be a bit more canny when using hook intros than with a summary intro.  Look for unusual parts of the story or details which you have seen or gathered from your reporting.  Go through your notebook and have a look at the different parts of it and make sure that you’ve

Top tip of the week – SEO

#17 Search Engine Optimisation – don’t pay for search engine marketing if you already sit at the top of the organic search results for those search terms. You might end up paying for users who would have naturally clicked on your organic link. See more top tips here.