#24 You’ve got to be a bit more canny when using hook intros than with a summary intro. Look for unusual parts of the story or details which you have seen or gathered from your reporting. Go through your notebook and have a look at the different parts of it and make sure that you’ve
#23 Be careful with: it’s (it is) and its (belonging to it); they’re (they are) and their (belonging to them); you’re (you are) and your (belonging to you). See more top tips here.
#22 Take breaks when you are proofreading. A few minutes away from the proof can help you develop a “fresh eye”. Do some other work, or go back to a proof after lunch or a coffee break and you will spot further mistakes. Honestly, it works! See more top tips here.
#21 Reviews – follow your copy through the production chain. That way you can spot any mistakes. See more top tips here.
#20 Digital media – make sure your website is designed with users in mind. Make sure your content works in the right way for the right medium. See more top tips here.
#19 News writing – it sounds obvious, but news needs to be “new”. Make sure you tell your reader something they don’t already know. See more top tips here.
#18 Libel – know which People, Organisations and Companies are litigious in the subjects you are covering, and make sure you take extra care! See more top tips here.
#17 Search Engine Optimisation – don’t pay for search engine marketing if you already sit at the top of the organic search results for those search terms. You might end up paying for users who would have naturally clicked on your organic link. See more top tips here.
#16 Managing creative people – don’t mix types of meeting. Make it clear what type of meeting it is and chair it accordingly. See more top tips here.
#15 Feature writing – learn as much about your reader as you can. And when you start to write, imagine they are sitting in the corner of the room. See more top tips here.