What is the core purpose of a Subject Line? [please choose one] 1. To inform the recipient of your email’s content 2. To motivate them to read the email Your Subject Line is the ‘headline’ for your email. So in some ways, informing the reader seems to make sense. After all, it’s there to give
Posts by Craig McGregor
Words don’t exist. Until you read them.
Of course there is one exception. The writer, who has selected, crafted and shaped the words into a meaningful message. And they remain there, in limbo, in a kind of permafrost, until an individual chooses to read them. Until that moment, they’re just ink on paper, or strings of code. And when your words are read,
You transmit over 4,000 messages every day.
Every day, you send out 4,000 messages, without once opening your mouth or tapping your keyboard. ‘Micro-messages’ are how humans actually communicate face-to-face, most of the time. Small actions or gestures, eye movements or glances, shifts in posture or body language; they all give a lot away – and much more than we think. We rely on them
“How you communicate… will have a huge impact on your success.”
Should we listen to a banker…? Not usually, but for once, a leading financier has echoed a truth that we all apply here at ContentETC. Goldman Sachs CEO David Solomon recently visited his alma mater to share advice and tips to some eager and bright young minds, and said the one skillset that’s becoming harder
The human touch – even with elearning
Maybe it shouldn’t be such a surprise, but the most popular element of our elearning courses isn’t the convenience of anywhere/anytime learning, as we’d naturally assumed. It seems that – above everything else – our clients appreciate the one-to-one attention provided by our tutors. It’s the luxury of having an expert review their work, and provide guidance and useful