Should we listen to a banker…? Not usually, but for once, a leading financier has echoed a truth that we all apply here at ContentETC. Goldman Sachs CEO David Solomon recently visited his alma mater to share advice and tips to some eager and bright young minds, and said the one skillset that’s becoming harder Read More
Posts by Craig McGregor
The human touch – even with elearning
Maybe it shouldn’t be such a surprise, but the most popular element of our elearning courses isn’t the convenience of anywhere/anytime learning, as we’d naturally assumed. It seems that – above everything else – our clients appreciate the one-to-one attention provided by our tutors. It’s the luxury of having an expert review their work, and provide guidance and useful Read More
First impressions? Deep communication.
Life IS communications. Especially now, when instant democratic broadcast media is available to anyone with a “device”. Reading this interesting piece in this week’s Marketing Week underlines one effect of this. Snap judgements, made in a microsecond, and crucially, beyond our individual or rational control (that’s another story…) can brutally harm your intended message and Read More
How do you control your message?
When Mr Miliband spoke for over an hour – without notes! – he must have thought that this memory feat alone would secure positive support and endorsement for his personal brand. Now, he knows better. Let’s look briefly at the main components of his message: EXPECTATIONS This largely forms the “context” of the message, and Read More
How important is spelling?
Well, perhaps you can you tell me… “Admiring the view has just taking on a whole new meaning.” This is the line taken today from the Nissan UK website, where they are extolling the virtues of their brand new X-Trail model. I already own an older version of this particular car, so was checking out Read More
As we always knew, less IS more…
“Facebook posts with less than 250 characters get 60% more engagement.” So ran the headline on a recent LinkedIn post. I’m sure you’ve also seen similar claims. It seems that as the volume of content proliferates, our attention spans shrink and contract. As writers, we need to be very careful about how much stuff Read More
Think it? Write it.
I was talking the other day with a friend. About the democritisation of music. The access to great music-making tools. The ease of distribution. How anyone with a tablet or laptop, thanks to tools like GarageBand, can create and produce great sounds for themselves, their friends, and maybe even the great listening public out there… Read More
Get to the point!
Just back from a trip to Melbourne, Australia. My hometown. While there, I was reminded of the Aussie idiom, their distinctive knack for slang and shortening words. Barbie, not barbecue. Garbos, not refuse collectors. And so on… Also their brevity and directness with the written word. You may have seen the Meat Marketing Board poster Read More
The world was small. Now, it’s really, really tiny.
Unless you’re reading this on a tablet of course. Or on one of those quaint “desktop” screens. Either way, we’re getting used to accessing our content and updates from a much smaller window. Apparently most job applications, and social network updates now happen via mobile. As does a lot of our passive media consumption – Read More
Big sharing shout out for 2014?
As we prepare to celebrate the demise of 2013, and more importantly the birth of a whole New Year, I find myself pondering some of the megatrends that will affect us all… High on this list is of course our exploding online social media networks, and the ubiquitous connectivity they have brought. One famous telco’s Read More