What is the core purpose of a Subject Line? [please choose one] 1. To inform the recipient of your email’s content 2. To motivate them to read the email Your Subject Line is the ‘headline’ for your email. So in some ways, informing the reader seems to make sense. After all, it’s there to give Read More
Posts by Craig McGregor
How authentic do you want to be?
It’d be very easy to think that ‘image’ is all that matters today. How you present yourself on social media. The bold claims you make on behalf of your organisation. So, image is clearly important, and something you should try and control. Even more important is the perceived ‘gap’ between your image and Read More
What makes us different makes us better.
Online, everyone is now ‘competent’. The conventional approach: ‘We are really good at this’ is no longer enough. Competence is just the starting point. The playing fields are now level, and this is the latest challenge for business. Do you persevere and still struggle to sound ‘better’ ? Or will you grasp the opportunity to Read More
Words don’t exist. Until you read them.
Of course there is one exception. The writer, who has selected, crafted and shaped the words into a meaningful message. And they remain there, in limbo, in a kind of permafrost, until an individual chooses to read them. Until that moment, they’re just ink on paper, or strings of code. And when your words are read, Read More
“Can you put that in writing?”
This is something we still hear every day, even in this digital age, and especially in business. We clearly still value the ‘tangible’ message, that record of an important conversation or agreement. It allows your contact or customer the time to evaluate and consider their options and preferences before making that all-important decision. So why Read More
You transmit over 4,000 messages every day.
Every day, you send out 4,000 messages, without once opening your mouth or tapping your keyboard. ‘Micro-messages’ are how humans actually communicate face-to-face, most of the time. Small actions or gestures, eye movements or glances, shifts in posture or body language; they all give a lot away – and much more than we think. We rely on them Read More
“How you communicate… will have a huge impact on your success.”
Should we listen to a banker…? Not usually, but for once, a leading financier has echoed a truth that we all apply here at ContentETC. Goldman Sachs CEO David Solomon recently visited his alma mater to share advice and tips to some eager and bright young minds, and said the one skillset that’s becoming harder Read More
The human touch – even with elearning
Maybe it shouldn’t be such a surprise, but the most popular element of our elearning courses isn’t the convenience of anywhere/anytime learning, as we’d naturally assumed. It seems that – above everything else – our clients appreciate the one-to-one attention provided by our tutors. It’s the luxury of having an expert review their work, and provide guidance and useful Read More
First impressions? Deep communication.
Life IS communications. Especially now, when instant democratic broadcast media is available to anyone with a “device”. Reading this interesting piece in this week’s Marketing Week underlines one effect of this. Snap judgements, made in a microsecond, and crucially, beyond our individual or rational control (that’s another story…) can brutally harm your intended message and Read More
How do you control your message?
When Mr Miliband spoke for over an hour – without notes! – he must have thought that this memory feat alone would secure positive support and endorsement for his personal brand. Now, he knows better. Let’s look briefly at the main components of his message: EXPECTATIONS This largely forms the “context” of the message, and Read More