Pay attention to the languge you use for links.
Putting one word in the wrong place in a sentence can dramatically alter its meaning. This sentence appeared in the warning and safety instructions for a domestic oven. The appliance can only be used by people with reduced physical, sensory or mental capabilities, or lack of experience and knowledge, if they are supervised whilst using Read More
The question came up in a session I was doing with a group of writers last week. The answer, of course, is no. If you are very lucky you will be able to spend a lot of time writing about the things that interest you. Lots of us aren’t always that lucky. That’s why effective Read More
It’s not easy to spot your own mistakes when you write. Even the professionals get it wrong sometimes. Can you spot the error on the front page of The Observer? I had such faith in the paper that I looked inside to see if something new called a skycraper had been invented. It hadn’t. You Read More
It’s okay to use jargon when you are talking to your colleagues. But it is never a good idea when you are trying to reach a general audience. Take this letter I received from a local estate agent. It was addressed to the homeowner. They know nothing about me except that I seem to have Read More
Good writing gets to the point – not like this sign that I saw recently. The speech bubble gets the message across. The text below is repetitive. And even worse it uses bizarrely formal language that is more likely to leave the reader scratching their head than anything else. What exactly is ‘a period of Read More
The rules for good writing are the same pretty much wherever you go. I’ve just been working with a group of writers in Poland and I was curious to see if the same rules that I would use in English would also apply to Polish. Well it seems they do. I am reliably informed that Read More
Think about what your reader will be looking for. It’s advice worth repeating (which is why I keep repeating it). That means forgetting all the things you know that you reader might not and putting yourself in their place. Take this email from the Royal Opera House: It talks about BP’s Big Summer Screens but Read More
Print publishers can combine new media with their traditional strengths. Future Publishing put it all together for the launch of craft mag Mollie Makes. So is Paul Bradshaw right when he asks Should a community editor be a magazine’s first hire?