How can you communicate to customers that you make the best toilet seats? After all, it’s only a toilet seat. Bemis has got a great slogan for its toilet seats: The Best Seat in the House. It’s gone as far as to register it as a trade mark.
A big but
That’s good corporate communications. But, and there is a big but if you don’t mind me saying so when dealing with toilet seats, it does not exploit that slogan. It’s on the packaging. But it is nowhere on its website. And when you put the slogan into its search facility it searches and searches, telling you it is loading and nothing comes up.
You can win a free e-learning course from ContentETC when you get the best caption in our Picture Caption Competition. Go on, have a go.