PR Writing – Elearning course

Our PR Writing elearning course gives you everything you need to know about public relations writing.

How to write press releases that will get you noticed; a press release writing checklist; effective PR emails; case studies, contributed articles and features; PR profiles and social media PR - all wrapped up in one interactive online training course.

Both print and online writing skills are covered and you have the option of getting one-to-one feedback on your PR writing from our expert tutor.

This course is great for anyone who wants to gain PR exposure, coverage and a higher profile for themselves, their organisation, business or local event; or for PR executives working on behalf of clients.

The course comes in 3 parts:

  1. The objective of PR writing; the POWER method; who your readers are
  2. Press releases
  3. Emails, case studies, contributed articles, social media

The course is packed with interactive exercises so you can practise what you learn as soon as you learn it.

There are handy tips and checklists at key stages of the course.  These cover vital topics including:

  • Changing the description of the company/organisation at the end of the release to include what it has done recently
  • Thinking of the email subject line as the headline
  • Rewarding the journalist who replies with more information which is exclusive to them

and many more.

For a full course outline, please contact us.

PR writing is an ideal companion to our Top 20 Grammar Mistakes and how to fix them and Proofreading courses if you need more of the basics.

You will learn:

  • The objective of all PR writing: Getting coverage - directly by publishing your words; indirectly by influencing journalists and editors
  • How to plan and target your public relations writing
  • The POWER © method for foolproof PR writing
  • The secrets of an effective press release
  • The information to include, and how to present facts and figures
  • How to profile your target readers and online audience and what they want
  • Journalists and the myth of objectivity
  • Your press release checklist
  • What makes a great release - and what makes a poor one!
  • Applying the basics to all types of PR writing - emails, case studies, contributed articles, profiles, social media
  • The questions you need to answer in your PR messages
  • About profiles and why you should focus on them
  • How to manage and present your experts or PR spokesperson
  • How to use PR emails to maximise the impact of your message
  • Why journalists and reviewers love case studies
  • How to create a PR targeted feature or contributed article
  • The best ways to manage and exploit social media for PR value

Richard Sharpe, your trainer

Richard Sharpe, media law and editorial trainerRichard is a trainer, journalist, researcher, and a director of ContentETC. As a journalist he has contributed to the Financial Times, The Herald Tribune, The Times, The Daily Telegraph, The Observer, Computing, Computer Weekly and other publications covering IT and its impact. Richard was a senior lecturer at the University of East London and an adjunct professor for the University of Southern California. Richard is a highly successful trainer, regularly training journalists and other content creators at publishing companies and corporations including Bauer, Haymarket and TiMedia and coaching executives at organisations including UCLU and LSE.

The beauty of elearning is that you can do it at a time and place to suit you. But you won't be alone! Richard will talk you through the key points to improve your skills and knowledge, and at any time during your elearning course, you can email him with any queries or comments.

Richard can also give you invaluable one-to-one feedback on your own work. If you buy the trainer feedback option with your course, email your work to him after you have completed the elearning and he will supply you with individual guidance, comments and practical suggestions. Then, once you've improved your work, he will review your revised content and provide a second set of comments. This unique feedback really brings your elearning to life and makes sure you have truly grasped - and applied - all the key principles.

I found the course very useful and have been using what I learned on a day to day basis when writing press releases for the town council.

Community services officer, Newbury Town Council


If you sat down and did the course in one sitting, it would take approximately 2-3 hours to complete. However, the exercises and quizzes we include mean it can take longer. You can work at your own pace, and dip in and out of the course as often as you want, and go back to sections to really make sure you've understood. If you have any queries at all, you are very welcome to get in touch with the trainer as often as you want.

The cost

PR Writing is £19.99 + tax per user * which gives you full unlimited access to the course for one month. If you need longer though, you just need to let us know.

If you want to add personal one-to-one trainer feedback to the course, the price is £69.99 + tax.

Discounted rates are available for multiple users. The discount applies to this course or a mix of elearning courses. We will give you an immediate 10% discount off your second course if you book with us again.