@sticksnsushi.co blends its content messages in UK launch

A good way to get into a new market is by a combination of social media using content marketing and the traditional marketing tools.  Take the restaurant sticks’n’sushi out of Copenhagen.  It has opened in London.  First in Wimbledon and next month in Covent Garden. The chain has 11 restaurants in Denmark on its website Read More

Expert help with your writing, when you really need it

We all know what it’s like being trained. Especially if it’s a good course, with an inspiring tutor. You eagerly soak up the top tips and new ideas, and resolve to apply new lessons back at your desk. Then time passes, and while you are making every effort to control bad habits, and learn new, Read More

“Don’t quote me…”

It’s very easy to underestimate the power of a quote. Quite apart from the value of the actual words, the fact that you are referring to a third-party always lends a little extra credibility to your message. It suggests you have researched your subject. That you have found other, respected or at least recognisable, supporters. Read More

I can see the light, but the tunnel keeps getting longer…

I read only last week that a venerable Scandinavian research institute had deduced (after a mega bout of data crunching and munching that I can only imagine) that: “90% of ALL the data ever produced by humanity has been created in the last two years.” Wow, I thought. That’s what I call exponential… We all Read More

Social media puts reformers at risk

Two pieces of news this week show that social media is not such a liberating force as we had hoped. A Facebook user in Iran has, it seems, been killed by Iranian security forces for his entries; and A social media commentator in Bahrain has been jailed for offensive remarks about the regime. I am Read More

Investigative journalism works: Pilots cleared after 17 years

Two dead RAF helicopter pilots have been cleared after an investigative journalism campaign of 17 years.  Flt Lts Trapper and Cook were cleared last week of the accusation that they flew the copter into the Mull of Kintyre killing all 29 on board. The dead included senior British intelligence officers and their special forces minders. Read More