So few writers and other communicators spend any time focusing on the end of the story they are telling. Many communicators spend a lot of time on the intro, the opening, how they introduce the piece. And rightly so. That’s where you grab your audience, get their attention and hopefully keep it. Focus on the
Great news for creators of social media: the threat of libel has dropped again. Users of social media “read” its content in a casual way and did not pause to reflect. This new ruling of the Supreme Court says that dictionary definitions of words and elaborate analysis cannot be applied to social media. A new
We all know what it’s like being trained. Especially if it’s a good course, with an inspiring tutor. You eagerly soak up the top tips and new ideas, and resolve to apply new lessons back at your desk. Then time passes, and while you are making every effort to control bad habits, and learn new,
It’s very easy to underestimate the power of a quote. Quite apart from the value of the actual words, the fact that you are referring to a third-party always lends a little extra credibility to your message. It suggests you have researched your subject. That you have found other, respected or at least recognisable, supporters.
I read only last week that a venerable Scandinavian research institute had deduced (after a mega bout of data crunching and munching that I can only imagine) that: “90% of ALL the data ever produced by humanity has been created in the last two years.” Wow, I thought. That’s what I call exponential… We all
#38 Try not to ‘over-think’ or polish your blog posts. Unlike a finished piece of journalism, blogs are supposed to feel more immediate, more real. See more top tips here.
#30 Search engines concentrate on the first 100 words of a page so make these work hard for you See more top tips here.
#29 Always check the copyright situation with any content that you haven’t created yourself Just because someone else has already published something it doesn’t mean you can do so legally See more top tips here.
I was captivated as a child by the idea that the planet is an entirely closed system. I hadn’t yet encountered the brilliant James Lovelock or his elegant, totally sensible Gaia theory, but could see that something very clever was going on. If literally nothing escaped our atmosphere – ever – then water, for example, was a