A High Court judge has slammed an award of £15,000 in damages on a man for violating the privacy of his niece. He revealed she had been treated for mental illness and self harming. Three hours and 35 viewers The post was online for only three hours. It was seen by 35 people. This was Read More
Category: content
How to start a sentence
Get to the point. Get your main message across quickly so your reader knows what you are trying to tell them. What is wrong with this sentence? In an effort to curb the movements of refugees, which followed Ankara saying last week that it would no longer stop refugees trying to enter Western Europe from Read More
Look to the end to have a lasting impact
So few writers and other communicators spend any time focusing on the end of the story they are telling. Many communicators spend a lot of time on the intro, the opening, how they introduce the piece. And rightly so. That’s where you grab your audience, get their attention and hopefully keep it. Focus on the Read More
Disney’s Bob Eiger – content “stands really tall in a sea of choice”
Great interview with Bob Eiger on BBC’s The Media Show: Snippets here: “I think if you look at today’s media landscape — whether you are in the UK, or the United States, or many other places in the world — first of all, it starts with content. Content is king. People love to consume stories, Read More
Opening up the copyright debate again
CC Greyweed https://creativecommons.org/licenses/by/2.0/ unchanged You might have thought that the mighty Viacom versus YouTube case had settled all of the main issues about sharing platforms and copyright. YouTube won the 2007 case with the defence that it was an innocent platform that took down any infringing material when it was notified on it. This cleared the legal way for Read More
Threat of libel on social media drops again
Great news for creators of social media: the threat of libel has dropped again. Users of social media “read” its content in a casual way and did not pause to reflect. This new ruling of the Supreme Court says that dictionary definitions of words and elaborate analysis cannot be applied to social media. A new Read More
Write like a journalist to get through to journalists: 8 things to remember when you write a press release
I’ve seen a lot of press releases in my 40 years as a journalist. I’ve also helped both journalists and brands understand how to communicate more effectively as a writing trainer for 30 years. When it comes to press releases I’ve learned that getting the right content, in the right order is the single most Read More
How authentic do you want to be?
It’d be very easy to think that ‘image’ is all that matters today. How you present yourself on social media. The bold claims you make on behalf of your organisation. So, image is clearly important, and something you should try and control. Even more important is the perceived ‘gap’ between your image and Read More
What makes us different makes us better.
Online, everyone is now ‘competent’. The conventional approach: ‘We are really good at this’ is no longer enough. Competence is just the starting point. The playing fields are now level, and this is the latest challenge for business. Do you persevere and still struggle to sound ‘better’ ? Or will you grasp the opportunity to Read More
“Can you put that in writing?”
This is something we still hear every day, even in this digital age, and especially in business. We clearly still value the ‘tangible’ message, that record of an important conversation or agreement. It allows your contact or customer the time to evaluate and consider their options and preferences before making that all-important decision. So why Read More