1st Rule of Communication – Context Hugely influences your message. Place, time, format, expectations, history, relevance, sentiment…the list goes on. Think about Context, first and last. 2nd Rule of Communication – Clarity There is just too much ‘noise’ and clutter. Your message needs to be absolutely clear, helped by your distinctive tone of voice. The clearer Read More
Category: copywriting
“How you communicate… will have a huge impact on your success.”
Should we listen to a banker…? Not usually, but for once, a leading financier has echoed a truth that we all apply here at ContentETC. Goldman Sachs CEO David Solomon recently visited his alma mater to share advice and tips to some eager and bright young minds, and said the one skillset that’s becoming harder Read More
Never use a long word where a short one will do
Like this example from TheWeekUK Read More
Editing copy tips and how to go about it
Knowing when to stop editing is just as important as knowing how to start. As Leo Burnett said: Also deciding what is wrong with a piece of content can be the hardest part of editing. We can give you a system for quickly identifying where copy needs to be improved so that you can Read More
Copywriting – how to kick start ideas
Sometimes the best way to kick-start your own copywriting is to magpie the best bits of other people’s for ideas. Keep a folder on your desktop and add to it when you spot something that impresses you. Inspiration, not plagiarism. Read More
Try this if you’re struggling to find the right words
If you get stuck with your writing, try explaining what you are trying to do to someone else: saying it out loud can help you find what you want to say. These and other top tips can be found in our Business Writing courses. Read More
Top tip to keep your reader reading
Avoid meaningless mechanical phrases like meanwhile, similarly or likewise. If you’ve got the order right you won’t need them. If you haven’t, they won’t help. Have a look at our Business Writing courses for more. Read More
Report Writing – how to get results from your executive summary
Did you know that 100% of senior managers read an exec summary but only 22% read the rest of a report? Depressed? Don’t be! We can help you get the results you want from an awesome summary in our report writing courses. Read More
Great business writers make every word count
Effective business writing is all about knowing your audience and how your words can positively impact what they do and how they do it. Instantly. Take our Business Writing training courses and start to make every word count. Read More
Get the order right when you write
Putting one word in the wrong place in a sentence can dramatically alter its meaning. This sentence appeared in the warning and safety instructions for a domestic oven. The appliance can only be used by people with reduced physical, sensory or mental capabilities, or lack of experience and knowledge, if they are supervised whilst using Read More