Avoid meaningless mechanical phrases like meanwhile, similarly or likewise. If you’ve got the order right you won’t need them. If you haven’t, they won’t help. Have a look at our Business Writing courses for more. Read More
Category: copywriting
Report Writing – how to get results from your executive summary
Did you know that 100% of senior managers read an exec summary but only 22% read the rest of a report? Depressed? Don’t be! We can help you get the results you want from an awesome summary in our report writing courses. Read More
Great business writers make every word count
Effective business writing is all about knowing your audience and how your words can positively impact what they do and how they do it. Instantly. Take our Business Writing training courses and start to make every word count. Read More
Get the order right when you write
Putting one word in the wrong place in a sentence can dramatically alter its meaning. This sentence appeared in the warning and safety instructions for a domestic oven. The appliance can only be used by people with reduced physical, sensory or mental capabilities, or lack of experience and knowledge, if they are supervised whilst using Read More
Can you sum up what you want to write in a sentence?
Yes? Then you are ready to write. No? Then you might need to do some more thinking and we can help! https://contentetc.com/business-pr-copywriting/ Read More
3 tips for a better CV
CVs are selling documents: they are selling you to an employer. And they can be so bland and boring that they soon end up in the waste-paper basket. Here’s 3 tips to make your CV stand out: 1. Make sure that at the top you have a personal statement that really says something. I call Read More
First impressions? Deep communication.
Life IS communications. Especially now, when instant democratic broadcast media is available to anyone with a “device”. Reading this interesting piece in this week’s Marketing Week underlines one effect of this. Snap judgements, made in a microsecond, and crucially, beyond our individual or rational control (that’s another story…) can brutally harm your intended message and Read More
French’s gets its it’s and its muddled
Packaging and labelling are all part of corporate communications. Small grammatical mistakes degrade them. French’s Yellow Mustard may be yummy but its grammar is poor. The label says “An American family favourite since it’s introduction…” Oh dear. “It’s” means “it is”; “its” means “belonging to it”. Even my spell checker puts a query under “it’s” Read More
Expert help with your writing, when you really need it
We all know what it’s like being trained. Especially if it’s a good course, with an inspiring tutor. You eagerly soak up the top tips and new ideas, and resolve to apply new lessons back at your desk. Then time passes, and while you are making every effort to control bad habits, and learn new, Read More