You’ve got to be a bit more canny when using hook intros than with a summary intro. Look for unusual parts of the story or details which you have seen or gathered from your reporting. Go through your notebook and have a look at the different parts of it and make sure that you’ve got
It’s easy to forget about links in your writing. Once you’ve overcome the first major hurdle and actually made a start, there is a tendency to assume that the rest will just flow. Not necessarily. Good writers spend as much time thinking about how to keep people reading as they do about hooking them in
Do you know? Is it: A) During the hours of your employment? B) Only when you are using your employer’s equipment? C) At any time when you are in their employment? If you’re not sure, just let us know…or check out one of our media law courses!
The semicolon is in your tool box of punctuation: use it to improve the power of your writing. It is heavier than a comma and lighter than a full stop. Here is one way to use it: As a divider in lists which are long and complex: “Three of them went on the picnic: Richard,
This week’s top tip: Learn as much about your reader as you can and when you start to write, imagine they are sitting in the corner of the room with you. Look at our Feature Writing course to find out more.
1st Rule of Communication – Context Hugely influences your message. Place, time, format, expectations, history, relevance, sentiment…the list goes on. Think about Context, first and last. 2nd Rule of Communication – Clarity There is just too much ‘noise’ and clutter. Your message needs to be absolutely clear, helped by your distinctive tone of voice. The clearer
Should we listen to a banker…? Not usually, but for once, a leading financier has echoed a truth that we all apply here at ContentETC. Goldman Sachs CEO David Solomon recently visited his alma mater to share advice and tips to some eager and bright young minds, and said the one skillset that’s becoming harder
Like this example from
Knowing when to stop editing is just as important as knowing how to start. As Leo Burnett said:
Also deciding what is wrong with a piece of content can be the hardest part of editing. We can give you a system for quickly identifying where copy needs to be improved so that you can speedily put it right.
Sometimes the best way to kick-start your own copywriting is to magpie the best bits of other people’s for ideas. Keep a folder on your desktop and add to it when you spot something that impresses you. Inspiration, not plagiarism.