How important is spelling?

Well,  perhaps you can you tell me… “Admiring the view has just taking on a whole new meaning.” This is the line taken today from the Nissan UK website, where they are extolling the virtues of their brand new X-Trail model. I already own an older version of this particular car, so was checking out Read More

Guardian and Observer sell AutoTrader to keep the lights on

Guardian Media Group (GMG), owner of The Guardian and The Observer, has sold its majority stake in the AutoTrader group for about £850 million.  This will give it a cash mountain of about £1 billion to keep the lights on for the expansion of both publications, on paper and online. Better than the EMAP investment Read More

The world was small. Now, it’s really, really tiny.

Unless you’re reading this on a tablet of course. Or on one of those quaint “desktop” screens. Either way, we’re getting used to accessing our content and updates from a much smaller window. Apparently most job applications, and social network updates now happen via mobile. As does a lot of our passive media consumption – Read More

Big sharing shout out for 2014?

As we prepare to celebrate the demise of 2013, and more importantly the birth of a whole New Year, I find myself pondering some of the megatrends that will affect us all… High on this list is of course our exploding online social media networks, and the ubiquitous connectivity they have brought. One famous telco’s Read More

a network, or a spider’s web?

Have you noticed how recruitment has permeated your social media networks? This isn’t necessarily a bad thing, because to build a successful career we usually need to change jobs, every now and then, but… I worry about the noise and the clutter, and the gigantic social media ecosystems that are being created out there. LinkedIn Read More

To communicate, or to inform?

Seems obvious. After all, how can you really communicate without providing information? Well actually you can, and sometimes very persuasively. Think about your favourite actor conveying their emotions, even in a close-up of quiet repose. Think about the power of abstract art, and the emotional response it can generate. Now I agree that these simple Read More