Stunning RoI for elearning

I’ve got a simple, solid argument that training professional and managerial staff provides a good return on investment (RoI). Put more in and you get more out. That’s a controversial statement. Even more controversial is my claim that you need only a 0.33% increase in productivity to justify buying some elearning courses. There are hundreds of ways Read More

Take control of your development with “My CPD”​

Give something a three-latter acronym and it sounds important and powerful: HMG, USD, CID, and JCB. Then there’s CPD: not the carbon disclosure project but Continuing Professional Development. In reality, training while in employment. Many professional bodies have CPD requirements for their members: they have to keep their noses to the grind stone by keeping their knowledge and Read More

A UK internet troll seriously damaged the reputation of a US lawyer, the High Court decided yesterday. Jason Page put a false review on Google maps about the Colorado lawyer Timothy Bussey, the Court decided. Under the new law Page now faces a £100,000 bill after losing the case. It is one of the first Read More

NEW online Certificates for journalists

We’re really excited about our new partnership with the Professional Publishers Association (PPA)  to offer two new journalism certificates. Here’s what’s happening: We at ContentETC  have partnered with the PPA to develop and launch two new journalism certificates, available online and designed for writers and journalists who want to earn recognised journalism credentials. These new Read More

It’s imagination Jim, just not as we need it.

So, Eric Schmidt of google reveals how we are finally catching up with the future, as immortalised by Star Trek!! He’s telling us that in a few months time, users of Android (google) smartphones will “…be able to speak into the phone in one language, and have the phone read back the translation aloud in another language.” [remember Read More

Reading is not a social activity

One of the wonders of writing for an audience is that each member of your target group is usually unaware of how many other people are reading the same piece. In fact the mark of good/great writing is that wonderfully direct link between the words on the page and the message unfolding inside your reader’s mind. Only when they Read More

Brackets — how to use them

I was asked by a customer of our e-learning Grammar course about how to use brackets in writing.  My first quick answer is: don’t, unless you really have to. They break up sentences (you see).   They contain subordinate information, not primary information.  I often skip brackets when reading (they immediately signal that the information in Read More