What is the core purpose of a Subject Line? [please choose one] 1. To inform the recipient of your email’s content 2. To motivate them to read the email Your Subject Line is the ‘headline’ for your email. So in some ways, informing the reader seems to make sense. After all, it’s there to give Read More
Category: Effective writing
How authentic do you want to be?
It’d be very easy to think that ‘image’ is all that matters today. How you present yourself on social media. The bold claims you make on behalf of your organisation. So, image is clearly important, and something you should try and control. Even more important is the perceived ‘gap’ between your image and Read More
“Can you put that in writing?”
This is something we still hear every day, even in this digital age, and especially in business. We clearly still value the ‘tangible’ message, that record of an important conversation or agreement. It allows your contact or customer the time to evaluate and consider their options and preferences before making that all-important decision. So why Read More
Happy with your inbox?
What’s the first thing you do when you open your inbox in the morning? That’s right, DELETE. It’s an automatic response, to only leave you with the messages that are relevant, useful or meaningful. We can show you how your emails can avoid this fate. How to stand out amid the clutter of your audience’s Read More
You transmit over 4,000 messages every day.
Every day, you send out 4,000 messages, without once opening your mouth or tapping your keyboard. ‘Micro-messages’ are how humans actually communicate face-to-face, most of the time. Small actions or gestures, eye movements or glances, shifts in posture or body language; they all give a lot away – and much more than we think. We rely on them Read More
The Golden Rules of Communication
1st Rule of Communication – Context Hugely influences your message. Place, time, format, expectations, history, relevance, sentiment…the list goes on. Think about Context, first and last. 2nd Rule of Communication – Clarity There is just too much ‘noise’ and clutter. Your message needs to be absolutely clear, helped by your distinctive tone of voice. The clearer Read More
“How you communicate… will have a huge impact on your success.”
Should we listen to a banker…? Not usually, but for once, a leading financier has echoed a truth that we all apply here at ContentETC. Goldman Sachs CEO David Solomon recently visited his alma mater to share advice and tips to some eager and bright young minds, and said the one skillset that’s becoming harder Read More
Don’t bore your readers by accident
Pay attention to the languge you use for links. Read More
Is it an invasion of privacy to retweet a celebrity’s personal pictures?
This is one of the most common questions in our social media workshops. Contact us if you’re not sure, or check out our Social Media and the Law elearning course. Read More
Murder your Darlings
Ever heard the expression “murder your darlings?” All writers have them. Those pesky phrases that creep in to every article or report. Make a note of what they are and be ruthless in culling them during the edit process. Read More