Avoid meaningless mechanical phrases like meanwhile, similarly or likewise. If you’ve got the order right you won’t need them. If you haven’t, they won’t help. Have a look at our Business Writing courses for more. Read More
Category: Effective writing
Report Writing – how to get results from your executive summary
Did you know that 100% of senior managers read an exec summary but only 22% read the rest of a report? Depressed? Don’t be! We can help you get the results you want from an awesome summary in our report writing courses. Read More
Great business writers make every word count
Effective business writing is all about knowing your audience and how your words can positively impact what they do and how they do it. Instantly. Take our Business Writing training courses and start to make every word count. Read More
Get the order right when you write
Putting one word in the wrong place in a sentence can dramatically alter its meaning. This sentence appeared in the warning and safety instructions for a domestic oven. The appliance can only be used by people with reduced physical, sensory or mental capabilities, or lack of experience and knowledge, if they are supervised whilst using Read More
Take control of your development with “My CPD”
Give something a three-latter acronym and it sounds important and powerful: HMG, USD, CID, and JCB. Then there’s CPD: not the carbon disclosure project but Continuing Professional Development. In reality, training while in employment. Many professional bodies have CPD requirements for their members: they have to keep their noses to the grind stone by keeping their knowledge and Read More
Can you sum up what you want to write in a sentence?
Yes? Then you are ready to write. No? Then you might need to do some more thinking and we can help! https://contentetc.com/business-pr-copywriting/ Read More
Feel like you have too much to do?
Create a shortlist of priorities. And perhaps have a look at our Time Management course. Read More
Do I have to love the subject I’m writing about?
The question came up in a session I was doing with a group of writers last week. The answer, of course, is no. If you are very lucky you will be able to spend a lot of time writing about the things that interest you. Lots of us aren’t always that lucky. That’s why effective Read More
3 tips for a better CV
CVs are selling documents: they are selling you to an employer. And they can be so bland and boring that they soon end up in the waste-paper basket. Here’s 3 tips to make your CV stand out: 1. Make sure that at the top you have a personal statement that really says something. I call Read More