Is there a “me” in empathy?

 Well there is, but of course it’s reversed… And that’s kind of the point. Too many writers that I meet are still obsessed with what they “want to say”, rather than what their audience  may want to hear. They also overlook the fact that writers have to earn their readers’ attention before they can deliver the main

It’s simply complex…

Boy do we love complexity… Look at the new iPad. I haven’t yet, but I can just imagine the smug inner glow and shortness of breath as I lift one for the first time. Echoing anyone else who has laid hands on the legendary beast, I will no doubt coo in hushed tones: “It’s so light! So

SO what DO you call a blog alert…?

 Isn’t our language fabulous? When I deliver my copywriting training sessions, I always try to include the startling fact that although the Oxford English Dictionary accepts (for Scrabble?) and includes over 600,000 different words in the English language, our average written vocabulary in the UK is a paltry 4,000 words. Shakespeare in contrast employed over 15,000 different