Do I have to love the subject I’m writing about?

The question came up in a session I was doing with a group of writers last week. The answer, of course, is no. If you are very lucky you will be able to spend a lot of time writing about the things that interest you. Lots of us aren’t always that lucky. That’s why effective Read More

Topping story from @lexitopping on Glasgow pub deaths

Great introduction sentence and structure to The Guardian article on the Glasgow pub story today on the paper edition on page 1.  Can’t find it online, which is a pity. It was on the front page, written by Lexi Topping.  It is a narrative intro: “Saverio Petri, one of the owners of the Clutha Vaults Read More

17 gain PPA’s certificates through ContentETC

A total of 17 journalists graduated with the Professional Publisher’s Association (PPA) certificates run by ContentETC and UEL this week. The certificates are growing in popularity as a result of the association of ContentETC and the PPA. Special rate at UEL 13 were from the University of East London.  The PPA has negotiated a special Read More

Expert help with your writing, when you really need it

We all know what it’s like being trained. Especially if it’s a good course, with an inspiring tutor. You eagerly soak up the top tips and new ideas, and resolve to apply new lessons back at your desk. Then time passes, and while you are making every effort to control bad habits, and learn new, Read More

Objectivity lost and AVE won in USC debate

We had two good debates this week between  my University of Southern California students on two key aspects of journalism and PR.   The journalism aspect was the importance of the content and practice of “objectivity”.  The PR issue was the importance of Advertising Value Equivalent (AVE). AVE is where the PR company reports to its Read More

Write your new intro for the Kennedy killing

This is the intro of the prize-winning news story written by Tom Wicker on the day President Kennedy was shot: “Dallas, Nov 22 – President John Fitzgerald Kennedy was shot and killed by an assassin today.” It is a marvel of compacted writing, with “who”, “what” and “where” all in there.  And he carries on Read More

We need to discuss our ethics

It’s time for us content generators, previously known as journalists, to talk about ethics.  I hear you say: “Richard, you’re having a laugh.  Who can keep the notions of ‘journalists’ and ‘ethics’ in their head at the same time?” Whatever the outcome of the Leveson farrago, without some common understanding of what our ethics should Read More