Customer magazines thrive

Customer magazines, aka contract magazines, are a strengthening arm of corporate communications.  They give brands all the appeal of a magazine and remain in front of the customer long after they have left the shop or consumed the service.  They are part of the sector calling itself content marketers. Strategic or tactical They can be Read More

ABC’s for magazines show storm may be abating

Here’s a bold prediction: the perfect storm which has engulfed the UK magazine sector is abating. The latest ABC figures show some signs of stability: at a much lower level then before the storm but keeping afloat in the storm is success. Women’s weeklies down slightly That bell weather of the sector, the women’s weekly Read More

Guardian and Observer sell AutoTrader to keep the lights on

Guardian Media Group (GMG), owner of The Guardian and The Observer, has sold its majority stake in the AutoTrader group for about £850 million.  This will give it a cash mountain of about £1 billion to keep the lights on for the expansion of both publications, on paper and online. Better than the EMAP investment Read More

17 gain PPA’s certificates through ContentETC

A total of 17 journalists graduated with the Professional Publisher’s Association (PPA) certificates run by ContentETC and UEL this week. The certificates are growing in popularity as a result of the association of ContentETC and the PPA. Special rate at UEL 13 were from the University of East London.  The PPA has negotiated a special Read More

Future results show magazines not out of the woods

It may have been too much to hope for three quite good results in a row from the magazine industry.  Future Publishing has followed Centaur and Reed with its interim results. Both Centaur and Reed were quite upbeat, giving some hope that the long recession may be nearing its end. Future’s results are less positive.  Read More