Customer magazines, aka contract magazines, are a strengthening arm of corporate communications. They give brands all the appeal of a magazine and remain in front of the customer long after they have left the shop or consumed the service. They are part of the sector calling itself content marketers. Strategic or tactical They can be Read More
Category: Magazine industry
ABC’s for magazines show storm may be abating
Here’s a bold prediction: the perfect storm which has engulfed the UK magazine sector is abating. The latest ABC figures show some signs of stability: at a much lower level then before the storm but keeping afloat in the storm is success. Women’s weeklies down slightly That bell weather of the sector, the women’s weekly Read More
17 gain PPA’s certificates through ContentETC
A total of 17 journalists graduated with the Professional Publisher’s Association (PPA) certificates run by ContentETC and UEL this week. The certificates are growing in popularity as a result of the association of ContentETC and the PPA. Special rate at UEL 13 were from the University of East London. The PPA has negotiated a special Read More
BBC: great value for money: but what’s it worth?
The tsunami of bad news from and about the BBC calls into question another UK institution. The BBC is 9 years short of its centenary and some would like to see the BBC in its grave. Just to recap: Jimmy Savile and Stuart Hall molesting people on BBC premises: expect claims for damages by victims Read More