The Golden Rules of Communication

1st Rule of Communication – Context Hugely influences your message. Place, time, format, expectations, history, relevance, sentiment…the list goes on. Think about Context, first and last. 2nd Rule of Communication – Clarity There is just too much ‘noise’ and clutter. Your message needs to be absolutely clear, helped by your distinctive tone of voice. The clearer Read More

“How you communicate… will have a huge impact on your success.”

Should we listen to a banker…? Not usually, but for once, a leading financier has echoed a truth that we all apply here at ContentETC. Goldman Sachs CEO David Solomon recently visited his alma mater to share advice and tips to some eager and bright young minds, and said the one skillset that’s becoming harder Read More

Use mind maps as a tool in corporate communications

There is a tool in the tool kit of corporate communications which is not used enough: the mind map. Also known as the spider diagram. They are not for everybody, but they help those who see more value and information in pictures than in lists. They enforce a discipline about the subject. One thing has Read More

First impressions? Deep communication.

Life IS communications. Especially now, when instant democratic broadcast media is available to anyone with a “device”. Reading this interesting piece in this week’s Marketing Week underlines one effect of this. Snap judgements, made in a microsecond, and crucially, beyond our individual or rational control (that’s another story…) can brutally harm your intended message and Read More

Customer magazines thrive

Customer magazines, aka contract magazines, are a strengthening arm of corporate communications.  They give brands all the appeal of a magazine and remain in front of the customer long after they have left the shop or consumed the service.  They are part of the sector calling itself content marketers. Strategic or tactical They can be Read More

First impressions matter…

Is there a tide of change in recruitment…? Organisations are now starting to recognise that everything they publish, distribute, or post has to reinforce the brand message. Now, it is no longer enough to have a slick website if the careers section looks like a back-street fast-food stall, or worse. I still see many glossy Read More

I can see the light, but the tunnel keeps getting longer…

I read only last week that a venerable Scandinavian research institute had deduced (after a mega bout of data crunching and munching that I can only imagine) that: “90% of ALL the data ever produced by humanity has been created in the last two years.” Wow, I thought. That’s what I call exponential… We all Read More

Hearst learn game of digital subs

Buried in the detail of the latest ABCs for magazines was the interesting detail of digital subs.  Hearst is the winner with 4 digital mags in the top 11. Conde Nast has 2, The Economist had 2: the continental Europe edition and the Asia Pacific edition. As for the paper editions, total circulation was down Read More