Expert help with your writing, when you really need it

We all know what it’s like being trained. Especially if it’s a good course, with an inspiring tutor. You eagerly soak up the top tips and new ideas, and resolve to apply new lessons back at your desk. Then time passes, and while you are making every effort to control bad habits, and learn new, Read More

Write your new intro for the Kennedy killing

This is the intro of the prize-winning news story written by Tom Wicker on the day President Kennedy was shot: “Dallas, Nov 22 – President John Fitzgerald Kennedy was shot and killed by an assassin today.” It is a marvel of compacted writing, with “who”, “what” and “where” all in there.  And he carries on Read More

Google: relevance yes; quality no

A timely reminder that Google does not measure the quality of content. A story in the New York Times revealed that an online retailer had managed to turn poor comments from customers in to a high ranking  from Google. Google acted quickly to add an algorithm to stop such a thing happening again. It said:  Read More

Demand Media no threat to exclusive, original & quality journalism

Demand Media, a content farm as it is called, is about to go public and make its founders a pile of money.  They have built a content farm which pulls together content from other sites and serves it up as How To lists and even full articles. USA Today is already using it to generate Read More