Is there a “me” in empathy?

 Well there is, but of course it’s reversed… And that’s kind of the point. Too many writers that I meet are still obsessed with what they “want to say”, rather than what their audience  may want to hear. They also overlook the fact that writers have to earn their readers’ attention before they can deliver the main

Why proofing REALLY counts

Getting rid of simple mistakes in your writing is important. We’ve talked about it before. Spelling slip-ups and grammatical errors distract the reader from what you are saying. And they can be downright embarrassing. Take the example of the latest television ad from Premier Inn. It’s supposed to be funny; it’s one of a series