Google: relevance yes; quality no

A timely reminder that Google does not measure the quality of content. A story in the New York Times revealed that an online retailer had managed to turn poor comments from customers in to a high ranking  from Google. Google acted quickly to add an algorithm to stop such a thing happening again. It said:  Read More

Top tip of the week – SEO

#17 Search Engine Optimisation – don’t pay for search engine marketing if you already sit at the top of the organic search results for those search terms. You might end up paying for users who would have naturally clicked on your organic link. See more top tips here. Read More