#30 Search engines concentrate on the first 100 words of a page so make these work hard for you See more top tips here.
Why isn’t everything that appears on the web optimised for search? Well, maybe it is but doesn’t look like it is.
#27 Try and ensure that no more than 3 people proofread a document. When lots of people go through a proof, more mistakes tend to be introduced. The ‘too many cooks’ adage is very true in proofreading. See more top tips here.
#26 Make your key words specific. Remember, search engines like links and BOLD. See more top tips here.
A timely reminder that Google does not measure the quality of content. A story in the New York Times revealed that an online retailer had managed to turn poor comments from customers in to a high ranking from Google. Google acted quickly to add an algorithm to stop such a thing happening again. It said:
#17 Search Engine Optimisation – don’t pay for search engine marketing if you already sit at the top of the organic search results for those search terms. You might end up paying for users who would have naturally clicked on your organic link. See more top tips here.