If you’re not sure, buy our Copyright and Intellectual Property (IP) elearning course today! It’s essential for anyone who creates, edits, publishes or distributes content. And it’s only £19.99! Read More
Category: Trade marks
Bemis: great slogan and needs to use it: The Best Seat in the House
How can you communicate to customers that you make the best toilet seats? After all, it’s only a toilet seat. Bemis has got a great slogan for its toilet seats: The Best Seat in the House. It’s gone as far as to register it as a trade mark. A big but That’s good corporate communications. Read More
Guidelines for naming companies
Company names are part of the company’s intellectual property. They are increasingly being defended. Legal disputes over company names have shot up by 43% this year, says Sweet & Maxwell, the legal information provider. Some smaller companies are piggy packing on the success of larger companies. This is particularly so for IT companies such as Read More
Trade mark titles and defend them
Publishers and editors should pay more attention to trade marking their titles. Not only should they look to trade mark them more often than they do, but they also need now to actively defend the trade marks they already have or get in the future. The rules of trade marking have changed in the UK. Read More
Caution becomes the standard
I’ve already said that if you drew a line for the amount of freedom of expression granted in the UK over time, the line would now be dipping. At present there are at least 10 areas of law which pull down this line, making the areas journalists should write and talk about smaller and smaller. Read More