What’s in a name: everything, so what is TNT doing changing to whistle or is it Whistle?

The mail operation of TNT, delivering post to your door, has decided to change its name to Whistle, or is it whistle? Not sure in its marketing statements which it is, capital or not. Be very careful about changing names or choosing them in the first place.  It is a key part of corporate communications. 

Top Tip: get the bad news out soonest and make it personal

Tesco CEO Dave Lewis made the right choice today: admit publically bad things have gone on and talk about them. The lesson is: do not hide from the bad news in corporate communications and respond quickly and personally from the top. That’s your pension going down The profits may have been overstated by £250 million.

As we always knew, less IS more…

“Facebook posts with less than 250 characters get 60% more engagement.”   So ran the headline on a recent LinkedIn post. I’m sure you’ve also seen similar claims. It seems that as the volume of content proliferates, our attention spans shrink and contract. As writers,  we need to be very careful about how much stuff

Think it? Write it.

I was talking the other day with a friend.  About the democritisation of music. The access to great music-making tools. The ease of distribution. How anyone with a  tablet or laptop, thanks to tools like GarageBand, can create and produce great sounds for themselves, their friends, and maybe even the great listening public out there…