WH Smith needs to buck up its corporate communications. It has been hit by two mini scandals: It is charging up to 50% more for the same goods in its WH Smith hospital shops than on the high street; and It is not refunding vat at it airport shops and pocketing about £10 a year
Excellent piece of corporate communications by Nationwide Building Society using direct mail. It has used intelligent printing to put the forename of the recipient on a cup of cappuccino. This one fell through the letterbox addressed to my son, Michael. Plenty of direct mail comes through the door. But with this neat personalisation the chances
Heinz is, or rather, was a great brand. Tomato ketchup, probably the best in the world next to Amoura’s. Tomato soup, delicious with a sandwich for lunch. And I can’t beat cold Heinz baked beans straight from the can. Doubling the time to wait for payments But is has shot itself in the foot, according
Eurostar does not seem to learn from its mistakes: it has had another disaster. Things go wrong. But it’s how a company reacts when they do go wrong that shows its skills at corporate communications. This time power lines failed outside Lille stranding 1,200 passengers on 2 trains overnight. One of them got to Brussels
The fierce supermarket stores in the UK continue to throw up examples of good and bad corporate communications. The latest one is a bad one from Netto. It has returned after leaving the UK 4 years ago. It could not find its footing despite being here for 14 years. Per Bank, CEO of Netto’s parent
The mail operation of TNT, delivering post to your door, has decided to change its name to Whistle, or is it whistle? Not sure in its marketing statements which it is, capital or not. Be very careful about changing names or choosing them in the first place. It is a key part of corporate communications.
Tesco CEO Dave Lewis made the right choice today: admit publically bad things have gone on and talk about them. The lesson is: do not hide from the bad news in corporate communications and respond quickly and personally from the top. That’s your pension going down The profits may have been overstated by £250 million.