“How you communicate… will have a huge impact on your success.”

Should we listen to a banker…? Not usually, but for once, a leading financier has echoed a truth that we all apply here at ContentETC. Goldman Sachs CEO David Solomon recently visited his alma mater to share advice and tips to some eager and bright young minds, and said the one skillset that’s becoming harder Read More

How important is spelling?

Well,  perhaps you can you tell me… “Admiring the view has just taking on a whole new meaning.” This is the line taken today from the Nissan UK website, where they are extolling the virtues of their brand new X-Trail model. I already own an older version of this particular car, so was checking out Read More

Big sharing shout out for 2014?

As we prepare to celebrate the demise of 2013, and more importantly the birth of a whole New Year, I find myself pondering some of the megatrends that will affect us all… High on this list is of course our exploding online social media networks, and the ubiquitous connectivity they have brought. One famous telco’s Read More

Topping story from @lexitopping on Glasgow pub deaths

Great introduction sentence and structure to The Guardian article on the Glasgow pub story today on the paper edition on page 1.  Can’t find it online, which is a pity. It was on the front page, written by Lexi Topping.  It is a narrative intro: “Saverio Petri, one of the owners of the Clutha Vaults Read More

SEEKS: Brave client, must have great S.O.H.

  Do you recall this poster campaign? It ran  a couple of years ago, and is always worth looking at for a number of important reasons… Firstly, it is an honest ad. The writer at M&C Saatchi should be applauded for suggesting this approach to the client. And the suit who  sold it clearly deserves Read More

First impressions matter…

Is there a tide of change in recruitment…? Organisations are now starting to recognise that everything they publish, distribute, or post has to reinforce the brand message. Now, it is no longer enough to have a slick website if the careers section looks like a back-street fast-food stall, or worse. I still see many glossy Read More