"We train you to make your writing more effective."
Margaret Coffey – director, journalist and lead trainer
"Exclusivity, originality and quality… the only way to keep your readers coming back and build a community loyal to your brand"
Richard Sharpe - director, journalist and lead trainer
"Powerful marketing talks to an individual, not a crowd. We help you get the right content in front of the right audience for the best results."
Rebecca Bocchetti – director, digital marketer, journalist and lead trainer
"Talking to, and managing, the media requires specific skills, understanding and therefore confidence"
Gill Pyrah – broadcaster and lead media trainer
"Video and audio content are the most exciting way to attract and retain new web traffic"
Tor Kristoffersen – cameraman, film director and video trainer
"We will guide you through the maze that is media law."
Richard Sharpe – director, editor and lead trainer
"Whether we work with you as consultants or copywriters, we will help you say what you want to say, brilliantly."
Craig McGregor – copywriter and lead consultant
"Working with us is easy: our trainers are brilliant and our admin is second to none."
Lucy Ashfield, managing director
It’s not easy to spot your own mistakes when you write. Even the professionals get it wrong sometimes.
Can you spot the error on the front page of The Observer?
I had such faith in the paper that I looked inside to see if something new called a skycraper had been invented.
It hadn’t. You guessed it, they were talking about skyscrapers.
So check and check again. And if possible get someone else to read your work. It’s much easier to pick up someone else’s mistakes.
Many of our users identify trainer feedback as the most valuable element of our courses. They love the one-to-one attention provided and the “luxury” of having an expert review their work, providing specific guidance and tips.
We always recommend including this option as part of your e-learning programme.