Becky Bocchetti is a sought-after trainer and content and marketing consultant, who has a proven track record with media owners, FMCG brands, marketing specialists and content providers. She is always in high demand with clients who value her experience, training techniques and ability to achieve tangible results in often tricky business times.
“Becky is a fantastic facilitator and trainer to partner with. She is highly credible, demonstrating an in-depth understanding of our business and real breadth of expertise – whether it is facilitating 1:1 skills surgeries, delivering digital marketing workshops or facilitating team content strategy sessions. Over the last 4 years, she has been a true partner in transforming our editorial and marketing learning paths. Becky is expert, flexible, pragmatic and passionate about adding value to our teams.”
Rebecca Constable, Head of Talent and Learning, haymarket media group
As a director of ContentETC, Becky is responsible for our continually evolving digital programme to support clients with a variety of bespoke training, mentoring and consultancy needs. She designs and delivers training solutions across digital, content, marketing and media law.
Her unique career history saw her start in direct marketing for a leading UK agency, retraining and working as a journalist before being headhunted for the digital world in 2000. She won awards for content, social media and commercial activities at websites as diverse as WGUK, ZSL and BBC Radio 2, whilst continuing to write for national newspapers and magazines. She became a founding team member of Vizzavi, Vodafone’s pan-European cross-platform content offering, where she led an international content, technical and commercial team. She now supports a wide-range of clients in the UK and internationally in their efforts to get the best content in front of the right audience, in the right format, at the right time, for the best results. She also regularly runs content training courses for the Institute of Direct and Digital Marketing.
Her cross-media and international experience is in high demand with corporate and consumer clients including Universal Music, Sony, Cigna, Northern & Shell, VW Audi, TimeInc, Made.com, Air France, Nationwide, British Library, The Co-Operative, AAT, Bauer, Zurich Insurance, Bournemouth University, Oxford University Press, Immediate and Haymarket Media.
“…the 90 minutes I had with Becky was possibly the most constructive conversation I’ve had…in 11 years. Have been implementing the things she talked through and we’re already seeing a growth in traffic!” Time Inc
I’ve been very fortunate to write about lots of things I love: photography, motorbikes, old cars. But in some ways it was harder.
As an editor of a magazine with ‘enthusiast’ writers I was always having to grapple with the writers’ need to make every feature the ‘definitive’ version. The staff always wanted to write the ‘ultimate Ferrari article’ or the ‘Porsche epic’ that made all others redundant. And it was hard to argue against because cover lines describing those types of features tend to sell rather well.
Maybe I’m drifting off topic now.
Back to writing about what we love. Some of my most satisfying assignments have been on subjects about which I knew or cared very little. To learn about other people’s worlds is amazing, especially when it involves listening to experts and enthusiasts. But the passion can be infectious, which brings other challenges of perspective.
This is why it always comes back to the readers. All good writers care about their readers and if you care about them, you also, to some extent, care about the things they care about. This leads to the perfect cycle of understanding their needs and passions, feeding their hunger for knowledge or entertainment and then getting your own writer’s nourishment through increased readership, feedback and discussion.
It was when I discovered that I was more interested in the magazine/writer/reader relationships than, say, photography (my first specialist staff job was on a photo magazine) that I started to learn how to be an editor. I went on to develop skills that brought me success in markets that I had very little interest in – at first. Financial services turned out to be fascinating. Who knew?
You make a great point: good wirters can find the interest in any subject!