It’s easy to forget about links in your writing. Once you’ve overcome the first major hurdle and actually made a start, there is a tendency to assume that the rest will just flow.
Not necessarily. Good writers spend as much time thinking about how to keep people reading as they do about hooking them in the first place.
A good link takes the reader from one point to another without them realising what’s happening. It keeps them excited. Above all, it doesn’t give them time to decide to stop reading.
Look at our Writing Skills courses to see how we can help.