Becky Bocchetti is a sought-after trainer and content and marketing consultant, who has a proven track record with media owners, FMCG brands, marketing specialists and content providers. She is always in high demand with clients who value her experience, training techniques and ability to achieve tangible results in often tricky business times.
“Becky is a fantastic facilitator and trainer to partner with. She is highly credible, demonstrating an in-depth understanding of our business and real breadth of expertise – whether it is facilitating 1:1 skills surgeries, delivering digital marketing workshops or facilitating team content strategy sessions. Over the last 4 years, she has been a true partner in transforming our editorial and marketing learning paths. Becky is expert, flexible, pragmatic and passionate about adding value to our teams.”
Rebecca Constable, Head of Talent and Learning, haymarket media group
As a director of ContentETC, Becky is responsible for our continually evolving digital programme to support clients with a variety of bespoke training, mentoring and consultancy needs. She designs and delivers training solutions across digital, content, marketing and media law.
Her unique career history saw her start in direct marketing for a leading UK agency, retraining and working as a journalist before being headhunted for the digital world in 2000. She won awards for content, social media and commercial activities at websites as diverse as WGUK, ZSL and BBC Radio 2, whilst continuing to write for national newspapers and magazines. She became a founding team member of Vizzavi, Vodafone’s pan-European cross-platform content offering, where she led an international content, technical and commercial team. She now supports a wide-range of clients in the UK and internationally in their efforts to get the best content in front of the right audience, in the right format, at the right time, for the best results. She also regularly runs content training courses for the Institute of Direct and Digital Marketing.
Her cross-media and international experience is in high demand with corporate and consumer clients including Universal Music, Sony, Cigna, Northern & Shell, VW Audi, TimeInc, Made.com, Air France, Nationwide, British Library, The Co-Operative, AAT, Bauer, Zurich Insurance, Bournemouth University, Oxford University Press, Immediate and Haymarket Media.
“…the 90 minutes I had with Becky was possibly the most constructive conversation I’ve had…in 11 years. Have been implementing the things she talked through and we’re already seeing a growth in traffic!” Time Inc
I love this, Margaret. As an editor I used say only two things really mattered: relevance and clarity. If the information is relevant to the readers they will read it. If the writing is clear it does its job well.
You’ve added ‘important’ and ‘interesting’ for the top of the story and nobody is going to argue with that. As when the best-written news stories are cut from the bottom, nobody will miss the uninteresting, unimportant stuff.
Short sentences work.