Google and its subsidiary YouTube are taking steps to generate their own content. Until now both have relied on the content of others.
The move by YouTube to generate its own high-quality original content has got the most coverage. It wants to complete with Internet-based TV. It has signed up sporting coverage already.
The move by Google UK to launch a paper and digital magazine has got less coverage but is none the less significant. Think Quarterly, as the magazine is called, is aimed at Google’s partners. It will be printed in limited numbers. But anybody can see it online.
For Google to bother with a paper edition at all is significant as it shows that even the digital giant understands that paper works.
- High quality reproduction on paper beats almost any screen;
- Paper is now more of a “special event” given the popularity of digital content;
- Paper is cheap;
- Paper can be cut to any size you like;
- Paper comes from renewable sources unlike pcs etc; and
- Paper can be recycled easily.
About 394 million tonnes of paper is made a year in the world. And about 77% of it is recycled now.
You may take paper for granted: just look around you and see how much there is. Now Google is adding to the pile.