Buried in the detail of the latest ABCs for magazines was the interesting detail of digital subs. Hearst is the winner with 4 digital mags in the top 11.
Conde Nast has 2, The Economist had 2: the continental Europe edition and the Asia Pacific edition.
As for the paper editions, total circulation was down 2.1% in the first half of 2012 compared with the first half of 2011.
Mainstay of mags: women’s sectors take a hammering
The women’s sector took a hammering: women’s weeklies down 10.93%; women’s health and beauty down 17.4%; women’s hair mags down 24.9%. And few digital subs to make up the difference.
A new generation of readers
The bright sparks are at the start of people’s consumption of magazines: Preteen up 536.7% and mags aimed at primary school children up 183.8%. Welcome to a new generation of magazine readers.