I had to read it twice…

…but for all the wrong reasons!

I got this in my inbox today, from a respected trade body. Of course the spelling and grammar mistakes could be put down to an administrative oversight, but that still doesn’t really excuse the poor tone of voice…

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Hi Craig,

The IAB has a busy training scedule planned in for July. The four courses listed below all have a limited number of space available.

Book a place this week and get a 15% members discount.

Many thanks,

IAB Digital Training Team

training@iabuk.net

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Is this yet another worrying example of how digital media is lowering standards of communication? Or is it just a reminder of how easy it is, for all of us, to make  simple mistakes?

Too late now, I know, but the author of this e-marketing effort would definitely benefit from our instant Grammar e-learning course, and also our Writing for the web course, which even offers personal trainer feedback and tuition…

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