…but for all the wrong reasons!
I got this in my inbox today, from a respected trade body. Of course the spelling and grammar mistakes could be put down to an administrative oversight, but that still doesn’t really excuse the poor tone of voice…
——————————————————————————————————————-
Hi Craig,
The IAB has a busy training scedule planned in for July. The four courses listed below all have a limited number of space available.
Book a place this week and get a 15% members discount.
Many thanks,
IAB Digital Training Team
——————————————————————————————————————-
Is this yet another worrying example of how digital media is lowering standards of communication? Or is it just a reminder of how easy it is, for all of us, to make simple mistakes?
Too late now, I know, but the author of this e-marketing effort would definitely benefit from our instant Grammar e-learning course, and also our Writing for the web course, which even offers personal trainer feedback and tuition…