The Latest from ContentETC

Don’t forget about links in your writing

It’s easy to forget about links in your writing. Once you’ve overcome the first major hurdle and actually made a start, there is a tendency to assume that the rest will just flow. Not necessarily. Good writers spend as much time thinking about how to keep people reading as they do about hooking them in Read More

Stokes story shows BBC needs to train presenters in privacy law

    The Ben Stokes “news story” has revealed a gross lack of understanding of the privacy laws by the BBC Radio 4 presenter of the afternoon news program PM, Evan Davis.  Her should really know better given the rising importance of this law. The BBC decided not to give the details splashed over the Read More

Opening up the copyright debate again

CC Greyweed https://creativecommons.org/licenses/by/2.0/ unchanged You might have thought that the mighty Viacom versus YouTube case had settled all of the main issues about sharing platforms and copyright. YouTube won the 2007 case with the defence that it was an innocent platform that took down any infringing material when it was notified on it. This cleared the legal way for Read More

Threat of libel on social media drops again

Great news for creators of social media: the threat of libel has dropped again. Users of social media “read” its content in a casual way and did not pause to reflect.  This new ruling of the Supreme Court says that dictionary definitions of words and elaborate analysis cannot be applied to social media. A new Read More

Write like a journalist to get through to journalists: 8 things to remember when you write a press release

I’ve seen a lot of press releases in my 40 years as a journalist. I’ve also helped both journalists and brands understand how to communicate more effectively as a writing trainer for 30 years. When it comes to press releases I’ve learned that getting the right content, in the right order is the single most Read More

Golden Rules for Email #1: Subject Lines

What is the core purpose of a Subject Line? [please choose one] 1. To inform the recipient of your email’s content 2. To motivate them to read the email Your Subject Line is the ‘headline’ for your email. So in some ways, informing the reader seems to make sense. After all, it’s there to give Read More

How authentic do you want to be?

    It’d be very easy to think that ‘image’ is all that matters today. How you present yourself on social media. The bold claims you make on behalf of your organisation. So, image is clearly important, and something you should try and control. Even more important is the perceived ‘gap’ between your image and Read More