The Latest from ContentETC

The Golden Rules of Communication

1st Rule of Communication – Context Hugely influences your message. Place, time, format, expectations, history, relevance, sentiment…the list goes on. Think about Context, first and last. 2nd Rule of Communication – Clarity There is just too much ‘noise’ and clutter. Your message needs to be absolutely clear, helped by your distinctive tone of voice. The clearer Read More

“How you communicate… will have a huge impact on your success.”

Should we listen to a banker…? Not usually, but for once, a leading financier has echoed a truth that we all apply here at ContentETC. Goldman Sachs CEO David Solomon recently visited his alma mater to share advice and tips to some eager and bright young minds, and said the one skillset that’s becoming harder Read More

Win one, lose one in social media libel ruling by the Supreme Court

The Supreme Court has made two important rulings covering twitter, Facebook and libel.  They affect how large a group of viewers needs to be and what words mean on twitter.  One is good for the claimant: the other is good for the defence. A woman published a tweet to her ex-husband’s new partner that he Read More

3 tips on how to work with centralised content generation

Centralised generation of any content creates opportunities and problems. Here are three tips to help overcome the problems. Train Train the centralised content generators in what the specific voice of the brand is and what its key words are. This is done by the brand “owners” so that the content generators can keep the brands unique. Read More