A High Court judge has slammed an award of £15,000 in damages on a man for violating the privacy of his niece. He revealed she had been treated for mental illness and self harming. Three hours and 35 viewers The post was online for only three hours. It was seen by 35 people. This was Read More
The Latest from ContentETC
Guidelines for virtual meetings
We are all using Google hangouts, Zoom etc, more and more. Here are some simple guidelines to help you maximise your use of them: Be sure to test microphone, speakers and camera beforehand. Be platform agnostic: if your client has a favourite, use it. Otherwise use the one cheapest and easiest for you. This is Read More
How to start a sentence
Get to the point. Get your main message across quickly so your reader knows what you are trying to tell them. What is wrong with this sentence? In an effort to curb the movements of refugees, which followed Ankara saying last week that it would no longer stop refugees trying to enter Western Europe from Read More
Top tip for writing about numbers
Here’s a top tip for any writing which includes numbers: and what does not nowadays? There are three ways of presenting numbers: use all of them. You can have them in sentences: Tesco have 27.4%, Sainsbury’s had 15.8%, ASDA 14.3%, Morrisons 10%, Aldi 7.4%, Lidl 4.8%, the Coop 4.8%, Waitrose 4.5%, M&S 3.6% and Iceland Read More
Three learning points for managers from “On Grand Strategy”
You wouldn’t think that an academic book on grand strategy would have many lessons for managers. But John Lewis Gaddis’ On Grand Strategy does. He is a Pulitzer prize winning academic at Yale. He weaves a strong story with history and analysis. There are many points of interest but I want to focus on three Read More
Musk wins US libel case with good arguments about social media
Elon Musk’s US lawyers used some interesting arguments to defend their client from the accusation of libel. Musk used the term “pedo guy” in a Tweet after Vernon Unsworth had turned down an offer by Musk to build a submarine to save the trapped Thai football team. Musk did not name Unsworth but Unsworth claimed Read More
Look to the end to have a lasting impact
So few writers and other communicators spend any time focusing on the end of the story they are telling. Many communicators spend a lot of time on the intro, the opening, how they introduce the piece. And rightly so. That’s where you grab your audience, get their attention and hopefully keep it. Focus on the Read More
Using Hook Intros – how to
You’ve got to be a bit more canny when using hook intros than with a summary intro. Look for unusual parts of the story or details which you have seen or gathered from your reporting. Go through your notebook and have a look at the different parts of it and make sure that you’ve got Read More
Bowie photo copyright infringement
Here’s a true story about copyright: it shows how careful we all need to be. A hospitality company suddenly gets an email from ImageRights International, a US copyright agency, asking for £1,700. The agency says it has found a picture of the interior of one of the hospitality company’s joints which has the famous Read More
Disney’s Bob Eiger – content “stands really tall in a sea of choice”
Great interview with Bob Eiger on BBC’s The Media Show: Snippets here: “I think if you look at today’s media landscape — whether you are in the UK, or the United States, or many other places in the world — first of all, it starts with content. Content is king. People love to consume stories, Read More