The Latest from ContentETC

Threat of libel on social media drops again

Great news for creators of social media: the threat of libel has dropped again. Users of social media “read” its content in a casual way and did not pause to reflect.  This new ruling of the Supreme Court says that dictionary definitions of words and elaborate analysis cannot be applied to social media. A new Read More

Write like a journalist to get through to journalists: 8 things to remember when you write a press release

I’ve seen a lot of press releases in my 40 years as a journalist. I’ve also helped both journalists and brands understand how to communicate more effectively as a writing trainer for 30 years. When it comes to press releases I’ve learned that getting the right content, in the right order is the single most Read More

Golden Rules for Email #1: Subject Lines

What is the core purpose of a Subject Line? [please choose one] 1. To inform the recipient of your email’s content 2. To motivate them to read the email Your Subject Line is the ‘headline’ for your email. So in some ways, informing the reader seems to make sense. After all, it’s there to give Read More

How authentic do you want to be?

    It’d be very easy to think that ‘image’ is all that matters today. How you present yourself on social media. The bold claims you make on behalf of your organisation. So, image is clearly important, and something you should try and control. Even more important is the perceived ‘gap’ between your image and Read More

Stunning RoI for elearning

I’ve got a simple, solid argument that training professional and managerial staff provides a good return on investment (RoI). Put more in and you get more out. That’s a controversial statement. Even more controversial is my claim that you need only a 0.33% increase in productivity to justify buying some elearning courses. There are hundreds of ways Read More

What makes us different makes us better.

Online, everyone is now ‘competent’. The conventional approach: ‘We are really good at this’ is no longer enough. Competence is just the starting point. The playing fields are now level, and this is the latest challenge for business. Do you persevere and still struggle to sound ‘better’ ? Or will you grasp the opportunity to Read More

“Can you put that in writing?”

This is something we still hear every day, even in this digital age, and especially in business. We clearly still value the ‘tangible’ message, that record of an important conversation or agreement. It allows your contact or customer the time to evaluate and consider their options and preferences before making that all-important decision. So why Read More

You transmit over 4,000 messages every day.

Every day, you send out 4,000 messages, without once opening your mouth or tapping your keyboard. ‘Micro-messages’ are how humans actually communicate face-to-face, most of the time. Small actions or gestures, eye movements or glances, shifts in posture or body language; they all give a lot away – and much more than we think. We rely on them Read More