Another non-smiling politician loses the communications game. Google Ed Miliband’s image and there are several good looking smiling images but they chose this one. What is he looking at?
If you want to communicate then have some eye contact and smile. Even in a small group make sure you make eye contact regularly with everybody. In a large group keep contact with the audiance by looking at people.
But maybe his handlers did not want him to say cheese in case he was taken for Wallace, as in Wallace and Gromit. Not even Wenlesdale? See A Close Shave to understand the reference, if you don’t get it already.
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