M&S: good corporate communications in difficult times

The numbers at Marks and Spencer are not great. But the corporate message is getting across: things are on the up.

The first quarter statement is written soberly. The key messages are at the top. And CEO Marc Bolland gets his message in quickly.

Not the power it had but great slippers
Not the power it had but great slippers

At the AGM M&S revealed that it sells 1 in 5 slippers for males in the UK. That’s a nice nugget to dig out and present to the normally placid shareholders. And was picked up by the Daily Telegraph.  That’s good corporate communications in a challenging time.

Have a go at our Caption Competition and win a free e-learning course of your choice!

Leave a Reply

Your email address will not be published. Required fields are marked *