Murriwins in supermarket communications?

In the savage wars of the supermarkets Morrisons’ corporate communications take the biscuit. It has incorporated its distinctive M into the slogan about price: “I’m cheaper” says a sticker on the floor at the doors and on marketing material.

Good appeal from Morrisons: personal and direct
Good appeal from Morrisons: personal and direct

 

Notice the “I’m” making Morrisons into a person. And notice the “your”, appealing directly to the customer.

Murray wins?

Locally in Wimbledon this July Morrisons may have cause to rebrand their shop again Murriywins, a nice touch.

Murriwins again?
Murriwins again?

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