Nationwide personalises direct mail with intelligent printing

Excellent piece of corporate communications by Nationwide Building Society using direct mail. It has used intelligent printing to put the forename of the recipient on a cup of cappuccino. This one fell through the letterbox addressed to my son, Michael.

Personalised direct mail from Nationwide
Personalised direct mail from Nationwide

Plenty of direct mail comes through the door. But with this neat personalisation the chances of it being opened go right up.

You can win a free e-learning course from ContentETC when you get the best caption in our Picture Caption Competition.  Go on, have a go.

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